LANEIGE Unveils KATSEYE as New Global Partner

LANEIGE has announced KATSEYE as its new global partner, bringing the globally connected pop phenomenon to the forefront of its latest lip innovation, JuicePop Box Lip Tint.

Inspired by the rising global popularity of Korean lip tints, the JuicePop Box Lip Tint collection transforms sound into colour with each shade rooted in a different music genre that captures energy, mood, and individuality that define both KATSEYE and LANEIGE. The collection reflects LANEIGE’s brand ethos, Open to Wonder, inviting consumers to explore new sensorial dimensions of beauty through innovation, creativity, and play.

“Sensoriality has always been central to LANEIGE, from flavour-inspired formulas to immersive brand experiences” said a LANEIGE spokesperson. “With JuicePop Box Lip Tint, we expand that storytelling through music—our first collection designed with sound as its creative foundation. Partnering with KATSEYE, a globally connected and diverse, K-pop-inspired group, brings this launch to life in an authentic and dynamic way.” Each member embodies creativity, confidence, and their own unique vibe—just like the music‑inspired shades in our new lip tint lineup and our original packaging made to move with you.”

JuicePop Box Lip Tint delivers up to 12 hours of juicy, buildable colour with lasting comfort and hydration. Powered by LANEIGE’s Water-Oil Remix Complex, the lightweight formula glides on with a water-fresh feel before releasing nourishing oils that help lock in moisture and color throughout the day. The result is a glossy, moisture-packed finish without dryness.

Designed for movement and everyday versatility, the lip-hugging applicator fits the natural curve of the lips for smooth, even application. Designed to move with you, the clip-on packaging allows for easy, on-the-go wear

Set to KATSEYE’s viral track “Internet Girl” and filmed in a fully customised pink recording studio, the campaign translates rhythm into colour where choreography, sound, and movement come together. The six members are celebrated individually, with each assigned a shade of JuicePop Box Lip Tint reflects their personality, artistry, and creative energy, ranging from soft nudes to vibrant reds and punchy pinks, all inspired by the spectrum of music.

The LANEIGE JuicePop Box Lip Tint collection will launch in the U.S. in late January, followed by a phased rollout across global markets, with timing and retail channels varying by region. The UK will receive this launch from 1st March.