Grown Alchemist Expands into Liberty London

Grown Alchemist will be part of Liberty’s new Beauty Studio destination, a curation of next-generation names and avant-garde wellness innovators opening on the ground floor on Monday 27th October. The Grown Alchemist space will be a calm, open environment where science meets nature. Natural light and greenery set a serene tone, while the consultation counter invites a hands-on experience - offering complimentary hand massages for customers alongside a chance to test textures, sample formulations, and explore best-selling products. 

Customers will find a selection of Grown Alchemist’s best-selling products alongside curated skincare kits, including On-the-Go Essentials, Prep + Prime Heroes, and the Regenerating Night Routine. A Grown Alchemist Skin Diagnostic Tool will also be available to help identify skin health and recommend suitable products. 

During the upcoming gifting season, the Holiday 2025 kits in chic chrome and white gift boxes including the Hand Care Set - Limited Edition Chrome Edition will be sold in-store - one not to be missed. Every detail is designed to create a sanctuary-like space, where shopping becomes an experience of Grown Alchemist’s philosophy of transformation and wellbeing. 

A bespoke Grown Alchemist treatment menu will also be available for customers in the Queen Mary treatment room at Liberty, with treatments redeemable against purchases. Each month, Liberty exclusive treatments for face and body will be available to pre book on select days. Treatments were created through a fusion of skincare innovation and holistic bodywork. Drawing on advanced techniques such as lymphatic drainage, myofascial release, and sculpting massage, each protocol was carefully developed to blend results-driven efficacy with sensory indulgence.