ChitoCare Partners with Wigmore to Distribute Beauty and Medical Range

ChitoCare, Iceland’s pioneering biotech skincare brand, has entered into a distribution agreement with the UK's leading aesthetics and beauty distributor Wigmore Medical. The agreement, secured and managed by The ASKA Group Ltd, theUK representative and operational partner for ChitoCare, will see Wigmore Medical distribute both the beauty and medical range of Chitosan based skincare and supplement products.

ChitoCare, developed by Icelandic marine biotech innovator Primex ehf, brings advanced skincare powered by natural chitosan technology from the pristine waters of Iceland. The brand is globally recognised for combining biotechnology and nature to deliver high-performance beauty, medical and wellness solutions. The partnership will see the ChitoCare range distributed across the UK and Ireland, accelerating brand visibility and access to both the professional and the consumer markets.

“ChitoCare Beauty is a truly unique brand — born in Iceland and powered by marine biotechnology. This partnership with Wigmore Medical, an established authority in medical aesthetics and professional skincare, gives the brand the platform it deserves in the UK. It’s inspiring to see a skincare line that is both science-driven and sustainable gaining recognition from such a respected industry leader. At The ASKA Group, we are proud to have ChitoCare Beauty in our portfolio and to accompany the brand on its journey of international growth and expansion” comments Aldís Firman Árnadóttir, Co-Founder & Chief Operating Officer, The ASKA Group.

“We are delighted to welcome ChitoCare to the Wigmore portfolio. With over 20 years of expertise in Icelandic chitosan innovation, their medical and beauty formulas set a new benchmark in wound care, skin healing, and supplementation. We look forward to strengthening this partnership and promote the proven benefits of chitosan to our customers” added Raffi Eghiayan, CEO, Wigmore Medical.

The award-winning ChitoCare range centres on the bioactive polymer Chitosan, a natural wonder from the Arctic Ocean. Born from nature and backed by science, this marvel of the sea supports the skin's natural repair process and offers essential healing properties, resulting in healthier, more youthful skin.

Chitosan has film-forming properties, allowing it to adhere to the surface of the skin, covering it in a thin, breathable film that helps to lock in moisture while keeping out external aggressors. It supports and strengthens the skin's natural defence barrier, reducing the appearance of redness and irritation