Huda Beauty To Sponsor Miss Palestine At The 74th Miss Universe Pageant

Huda Beauty has announced a new partnership with Nadeen Ayoub, Miss Universe Palestine, extending the brand’s focus on representation and self-expression. The collaboration brings together a high-profile competitor on the global pageant stage with a beauty label that has built its identity around inclusivity and confidence.

Ayoub, 27, will represent Palestine at the 74th Miss Universe pageant in Bangkok this November, joining more than 130 contestants. She arrives with a profile that goes beyond modelling and public appearances. As founder of Olive Green Academy and the Sayidat Falasteen Foundation, Ayoub has developed programmes centred on sustainability, technology-led education and access to opportunities for women. Her work positions wellness as a community issue, linking environmental responsibility with practical pathways for personal development.

For Huda Beauty, founded by Huda Kattan, the partnership reinforces a long-running message about beauty as a vehicle for personal agency. The brand has consistently highlighted voices that challenge narrow standards and encourage a broader, more inclusive view of identity. Aligning with Ayoub underscores that stance and offers a platform for initiatives that intersect with social impact as much as they do with style.

Activity around the collaboration will spotlight authenticity, resilience and purpose, themes that resonate across both Ayoub’s advocacy and Huda Beauty’s communications. As the Miss Universe competition approaches, the tie-up is set to amplify a narrative that frames beauty as confidence backed by action, with an emphasis on women using their visibility to drive change.