Fresha Hires Josh Lamonaca to Lead Global Hair Education
Fresha has announced that Josh Lamonaca, British Men’s Hairdresser of the Year and co-founder of the world-famous, multi-location MENSPIRE men’s hairdressing brand, will join the company as its first-ever Head of Hair Education.
Fresha is known globally as the leading booking software powering the beauty and wellness industry. But this hire reflects a simple belief: technology only matters if it helps people build better businesses — and the future of this industry is shaped behind the chair, inside salons, and by professionals building their livelihoods every day.
In his new role, Josh will lead Fresha’s global approach to hair education, working directly with professionals to help them turn skill into sustainable, profitable growth. His remit spans technical education, commercial thinking, content, and community-led initiatives — with a strong focus on real-world application, not theory.
Josh Lamonaca is one of the most respected hairdressers of his generation. A multiple award winner and British Hairdresser of the Year, he is also the creative and educational director behind MENSPIRE, where he has spent years developing talent, mentoring teams, and embedding education into the core of the business. As a global figurehead of the industry, Josh has travelled internationally to teach and support stylists at different stages of their careers, helping build a culture of continuous learning grounded in practical, commercial reality.
This appointment marks a deliberate shift for Fresha: putting an active, practising hairdresser and educator into a leadership role to help guide how technology supports the industry — not the other way around.
Josh Lamonaca, Head of Hair Education at Fresha, has commented “I’ve almost got everything I wanted out of this industry without any real support. Now, with the backbone of Fresha, it excites me to see how far beyond my own achievements we can take this industry.
Honestly, I want to see millionaires come through hairdressing. And with the ambitions I’ve seen from inside Fresha, I want to stand beside professionals on innovative ideas and future goals.”
James Hayward-Browne, Head of Brand and Marketing at Fresha, has shared “from the start, Fresha has been about helping self-care professionals build better businesses. But software alone doesn’t unlock progress, educating the entire industry does.
Josh brings a rare mix of credibility: an award-winning career, real experience building and educating teams at MENSPIRE, and a clear belief in what this industry can become. That perspective is critical when you’re building technology used by millions of professionals worldwide. Our role is to provide the infrastructure; Josh’s role is to help raise the ceiling for everyone using it.”
Josh’s appointment marks a significant step in Fresha’s long-term commitment to education across the global self-care industry — helping professionals move beyond filling diaries, beyond short-term wins, and towards businesses with real confidence, capability, and longevity.
