Elemis Launches Elemis Skin Spa at Silverstone in Partnership with F1
To celebrate the first year of home market alignment for both British brands, ELEMIS is delivering a premium brand experience at the 2025 British Grand Prix in partnership with the Aston Martin Aramco Formula One Team. The activations expand across multiple high-profile venues within Silverstone and off-track including the team’s Paddock Club, their signature hospitality space The Lawn, and the Silverstone Pop-Up Hotel, featuring the debut launch of The ELEMIS Skin Spa.
Following the announcement of the trailblazing partnership earlier this year – uniting luxury skincare with the high-performance world of Formula One – this partnership is about more than just innovative skincare. The foundations are built on a joint passion to inspire and empower the next generation of women into motorsport, to make it an inclusive place for all. Jessica Hawkins, the Aston Martin Aramco Formula One Team’s Head of F1 Academy and Driver Ambassador, was recently named an ELEMIS Brand Ambassador. In this role, she’s worked closely with the ELEMIS team to help celebrate the growing female audience in Formula One, and champion women across the motorsport industry. Her new position as Brand Ambassador for ELEMIS will ensure continued success promoting diversity and inclusivity, both on and off the track.
Off the track, ELEMIS will bring the partnership to life ahead of race weekend (4–6 July) with a series of high-impact activations. These include out-of-home takeovers and community events, such as a female empowerment lunch and panel in London on 1 July hosted by Formula One broadcaster Natalie Pinkham, and participation as the official gifting partner of Silverstone’s annual Females in Motorsport event on 3 July. Additional activations will span in-store experiences across key locations, including Bicester Village, where ELEMIS will unveil its Formula-Powered show car, a replica AMR25 model built using Pro-Collagen Marine Cream SPF 30 jars. Further highlights include immersive experiences at the flagship store on No.23 Monmouth Street and the House of ELEMIS flagship spa.
As the official skincare and treatment partner of The Pop-Up Hotel, ELEMIS is proud to launch The ELEMIS Skin Spa at Silverstone. A bespoke designed AIRSTREAM, which has been transformed into an ELEMIS pop-up spa and will be located inside the paddock at The Pop-Up Hotel, offering a space of calm and wellness just moments away from the drama of the track and bringing luxurious skincare treatments trackside during the race weekend. Inside, guests can see their skin like never before with an in-depth skin analysis, receive personalised skincare prescriptions, indulge in speedy Pit Stop Treatments and shop a selection of Pro-Collagen heroes and exclusive performance-powered collections co-created with the Aston Martin Aramco Formula One Team.
During the race weekend, guests can unwind at the pop-up ELEMIS spa, where relaxing and revitalising Pit Stop Treatments and hand and arm massages will be available. Guests will also be given the opportunity to explore and sample ELEMIS products throughout the suite. On race day, a competition will offer guests the chance to win a year’s supply of ELEMIS skincare, driving data capture and adding an exciting incentive to engage with the brand experience.
The Aston Martin Aramco Formula One Team’s Hospitality Space – The Lawn
Located at their HQ, the Aston Martin Aramco Formula One Team’s hospitality space – The Lawn – offers guests a unique opportunity to immerse themselves in the team environment and experience the thrill of the British Grand Prix. ELEMIS will be providing treatments with a pop-up spa, helping guests relax and recharge. The experience is further enhanced by partner integrated activations, including racing simulators, and appearances from drivers and senior personnel.
