Biogena Opens Flagship in the heart of Marylebone, London

Austrian health innovator BIOGENA has opened its first UK flagship on Regent Street. The move signals a new focus on personalised wellbeing from one of Europe’s most respected health brands.

As more people in Britain take charge of their wellbeing amid pressure on the NHS, BIOGENA arrives with a clear promise to prioritise quality. The brand is backed by an in-house science team, an Austrian facility with a visible production area, and a Clean Label philosophy that suits London’s health-savvy, trust-conscious audience.

From Salzburg, the city of Mozart and Red Bull, comes a different kind of energy built on science, purity and precision. With the Regent Street flagship, BIOGENA brings to the UK a European alternative to the capital’s fast-paced wellness scene, offering clean formulations, deep expertise and a personal approach to health refined over two decades.

This opening crowns 20 years of doing things properly and reflects a belief that health should not rely on shortcuts, hype or borrowed credibility.

“We’ve had our eye on London for many years,” says Julia Hagenauer, Managing Director of BIOGENA UK. “This time, everything aligned, the right space, the right timing and the right partner. We knew we had to say yes. London stands for quality, curiosity and high standards, exactly what we believe in.”

Inside, the space is light filled and calm, designed to slow the pace. Clean architecture and carefully organised displays reflect BIOGENA’s view that health should feel clear, focused and welcoming.

Visitors can explore BIOGENA’s product lines, from the core BIOGENA range to BIOGENA ONE, SPORTS and AESTHETICS, in an environment that invites unhurried browsing. The setting encourages learning and questions at your own rhythm.

Downstairs is the UK’s first Longevity Lab, a treatment and assessment space for modern regeneration. Guests can try red light therapy, lymphatic drainage, pelvic floor activation and the REGEVITY MASTER, available exclusively here and the first of its kind in the UK.

The team includes certified micronutrient consultants who listen, guide and build a personal health plan. No scripts. No hard sell. Just attentive, informed support.