DUA by AB Science

Augustinus Bader has unveiled a new skincare line co-created with Dua Lipa, marking the German brand’s first move into a lower price tier. The three-product capsule, “Dua by AB Science,” was announced on 4 November 2025 and launches with the Balancing Cream Cleanser, Supercharged Glow Complex and Renewal Cream. UK pricing runs from about £32 to £65, significantly below the main Augustinus Bader range.

Positioned as a streamlined routine, the line introduces a proprietary complex called TFC5 that the company says is tuned for skin with minimal to moderate damage. Augustinus Bader’s core assortment continues to use its TFC8 technology, which underpins the brand’s premium creams and serums.

The collaboration formalises the singer’s long association with the brand and places a global pop figure at the centre of Bader’s effort to reach younger customers who want science-led formulas at more accessible prices. The DUA range features vegan, fragrance-free formulas and an edited routine designed to fit travel and performance schedules, aligning with the project’s “born to perform” message.

For Augustinus Bader, the launch extends a clinic-to-consumer narrative into a new price band while preserving the parent line’s positioning. External price comparisons show the DUA trio sits well below the brand’s standard products, which typically retail from roughly $75 to $300. That spread underlines the strategic goal to broaden reach without abandoning the science story that built the label’s reputation.

Retail rollout details have not been fully disclosed, but the brand’s direct channels already feature the line alongside education on the TFC5 complex. With a tight SKU count and clear use cases, the offer is set up for simple merchandising across e-commerce and future bricks-and-mortar placements.