AmaRaya Intensive Hair and Scalp Treatment

AmaRaya, the consciously luxurious beauty brand blending clinical innovation with cultural heritage, has launched its Hero Hair Serum Treatment, a multi-tasking formula designed to restore scalp balance, strengthen strands and enhance shine from root to tip.

Inspired by Ayurvedic and Mediterranean traditions, and guided by the phases of the moon, the treatment combines time-honoured botanicals with clinically proven actives. RootBioTec, a basil root extract, works to reduce hair loss at the follicle level, while lilac stem cells repair and protect against oxidative stress. Amaranth seed extract improves fibre thickness and bounce, and ethyl macadamiate helps reduce breakage by up to 53 per cent, outperforming silicones for softness and sleekness. Complementing these high-tech ingredients are Ayurvedic staples such as amla, sesame and black seed oils, alongside French plum and apricot oils and vegan keratin peptides from lentil, chickpea and quinoa. Together, they nourish, protect and revitalise both scalp and strands.

The serum is designed with versatility in mind, working as a pre-wash scalp treatment, overnight mask or leave-in styling serum. Suitable for all hair types, including colour-treated, textured and chemically processed, it is vegan, cruelty-free and packaged in recyclable, low-impact materials.

AmaRaya’s philosophy is “less, but better,” offering minimalist rituals with potent results.

Available now at AmaRaya.