After 15 years of research, NIVEA has unveiled its first Epigenetic Serum, the Cellular Epigenetics Age Rewind Serum, marking a breakthrough moment in accessible age-defying skincare. At the heart of the innovation is Epicelline, a new ingredient that harnesses epigenetic science to reactivate dormant youth functions within skin cells, encouraging them to behave more like younger versions of themselves. The result is skin that looks visibly plumper, smoother and more radiant.

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