NIVEA Cellular Epigenetics Age Rewind Serum

After 15 years of research, NIVEA has unveiled its first Epigenetic Serum, the Cellular Epigenetics Age Rewind Serum, marking a breakthrough moment in accessible age-defying skincare. At the heart of the innovation is Epicelline, a new ingredient that harnesses epigenetic science to reactivate dormant youth functions within skin cells, encouraging them to behave more like younger versions of themselves. The result is skin that looks visibly plumper, smoother and more radiant.

Epicelline works by neutralising and even reversing the impact of external age accelerators such as pollution and stress, supporting cellular repair and resilience. To amplify its rejuvenating effects, the formula is enriched with three sizes of hyaluronic acid molecules - macro, medium and micro, designed to penetrate at different levels of the skin for intensive hydration and a multi-dimensional plumping effect. Together, they address the ten visible signs of ageing, from fine lines and wrinkles to loss of elasticity and uneven tone.

Clinical studies confirm the serum’s rapid results: after a single application, 88 per cent of women reported more radiant skin; after seven days, 93 per cent observed a plumper complexion; and after four weeks, 100 per cent confirmed a visibly more youthful appearance.

Available now at Boots.