Schwarzkopf Professional Extends IGORA ZERO AMM

Schwarzkopf Professional is expanding its ammonia-free permanent colour range, IGORA ZERO AMM, with seven new shades. The range delivers true-to-tone, long-lasting results with up to 100 per cent white hair coverage, and the additions broaden the palette for salons wanting high-performing colour with a more comfortable colouring experience.

The seven new shades span two naturals, 8-06 and 6-06; a cendré, 7-16; two golds, 8-51 and 7-57; a red, 9-7; and a high-lift, 10-51.

IGORA ZERO AMM is free from ammonia and ammonia odour, and is powered by Schwarzkopf Professional's Phytolipid Technology, which combines natural micronised oils with optimised pigment mixes to support even pigment penetration, added care and natural-looking, true-to-tone results. The formula is built to deliver high performance and a premium ammonia-free service alongside a more comfortable experience for both stylist and client.

To support the launch, Schwarzkopf Professional has introduced three new Polychrome Service looks using the new shades, named Polychrome Vanilla, Polychrome Espresso and Polychrome Cinnamon, which show how the expanded palette can be used to create multi-tonal, light-reflective results tailored to the individual client. Together with the new shades, the Polychrome looks position the expansion as a relaunch of IGORA ZERO AMM and a reason for salons to revisit the ammonia-free range this autumn.

The new IGORA ZERO AMM shades have a UK RRP of £12.35 and are available to purchase in the UK from 1 September through the Schwarzkopf Professional eShop.