Repêchage, the brand long revered for its seaweed-powered skincare, is bringing its signature science to haircare with the launch of the new Vita Cura Hair and Scalp Serum. Building on the legacy of the award-winning Vita Cura collection, this new addition is designed to revitalise the scalp and breathe life back into dull, dehydrated hair.
Formulated with the brand’s proprietary Hydra-Amino 18 Complex, the serum deeply hydrates the hair shaft while helping to repair and strengthen strands from root to tip. What sets it apart is the use of seaweed-derived vitamins and minerals—Repêchage’s signature ingredient base—which work to nourish the scalp and encourage healthy hair growth. It’s a lightweight formula that absorbs quickly, making it easy to incorporate into any daily hair routine without disrupting style or texture.
The serum’s launch reflects an increased focus on scalp health in the beauty industry, with consumers now looking beyond shine and volume to the root of healthy hair: a balanced, nourished scalp. Repêchage has tapped into this shift by offering a solution that doesn’t just mask hair concerns, but addresses them holistically through skin- and strand-supportive ingredients.
Available now at Repêchage.
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