Oscar Emil Launches in the UK

Oscar Emil Hedegaard, founder and creative force behind Oscar Emil, unveils his deeply personal debut fragrance line: The Love Collection. Inspired by his own journey through love, loss, and self-discovery, this six-piece collection invites wearers to not only smell beautiful but to feel something too.

Each scent in The Love Collection is a chapter in an emotional narrative capturing the highs of first love, the pain of heartbreak, the strength of self-transformation, and the serenity of inner peace. Rather than follow industry trends, Hedegaard has crafted each fragrance to evoke authentic, universal feelings that resonate on a soulful level.

“This collection is my heart bottled,” says Oscar Emil. “It’s a reminder that even through the most painful parts of love, there’s beauty, growth, and peace to be found.”

The Collection consists of:

1. First Love

A nostalgic tribute to innocence and the wonder of discovering someone new. Delicate and dreamy, First Love blends notes of Milk, Magnolia, Marshmallow, Clover, and Sandalwood to capture the tender magic of falling for the first time.

2. Mystique

Bold and seductive, Mystique explores the passionate tension between love and conflict. With Cassis, Calla Lily, Amber, and Pepper Fusion, it’s a scent that simmers with intensity and mystery.

3. Chocolate

Tears Bittersweet and comforting, Chocolate Tears reflects the ache of a breakup softened by the sweetness of hope. Almond, Caramel, Vanilla, and Chocolate, Peru Balsam offer a warm embrace through sorrow and healing.

4. Second Persona

Symbolising transformation and rebirth, Second Persona marks the moment we find strength in solitude. A confident, evolving blend of Bergamot, Tonka Bean, Oud, and Animal Musk.

5. Sex on the Beach

Joyful, sun-drenched, and playful—this is the scent of rediscovered spontaneity. Sex on the Beach fuses tropical notes of Alphonso Mango and Salty Cocoa with Solar Ylang and Cashmeran for a bold and carefree vibe.

6. Blue Sunset

A tranquil close to the emotional arc. Blue Sunset is about acceptance and inner harmony, blending crisp fruits like Pear and Apple with grounding Tonka Bean and Vanilla.

Oscar Emil's The Love Collection is a permanent line created to evoke emotion. In a market saturated with formulas, this collection stands out as perfume with a soul, a scented narrative of being human, loving deeply, and emerging whole.

Available for pre-orders at Oscar Emil from May 20th 2025 but shipping will start from June 1st 2025