Charlotte Tilbury Extends AIRbrush Flawless Collection

There was a time when powder meant accepting a compromise: less shine, certainly, but often at the expense of skin that still looked like skin. Charlotte Tilbury is betting that today’s beauty customer expects rather more, extending its bestselling AIRbrush Flawless collection with a loose powder designed to set without flattening the complexion and the franchise’s first powder blush.

The launches follow the success of Airbrush Flawless Finish, currently the number-one powder in the UK and US prestige markets. According to the company’s global sales figures, an AIRbrush product was sold every two seconds between April 2025 and March 2026, making an expansion into new areas of the complexion category a natural next step.

At the centre of the launch is the new AIRbrush Flawless Blur Loose Powder. The micro-milled formula has been developed to smooth, brighten and set make-up while retaining a light, natural-looking finish, answering many of the familiar complaints associated with traditional loose powders: dryness, caking, heaviness and flashback.

Its AIRtech formula combines light-diffusing Powder Blur Technology with oil and shine-control microspheres, botanical emollients and antioxidant magnolia bark extract. Clinically tested on 32 people, the powder provides up to 24 hours of oil and shine control alongside 24-hour hydration. In a separate week-long trial of more than 105 people, 96 per cent agreed that their skin looked airbrushed, while the same percentage felt it reduced and blurred the appearance of pores, lines and imperfections.

Seven shades cover both setting and targeted colour correction. Five translucent options run from Blur Filter to Deep, while Brightening Pink has been designed for fair to medium skin tones and Brightening Peach for medium to tan complexions. Both can be used beneath the eyes to counter shadows and create a brighter, more rested appearance.

The packaging has also been considered with the realities of loose powder in mind. A click-and-seal jar and fine mesh dispenser control how much product is released, while a heart-shaped microfibre puff can be used for precise brightening, sculpting or baking without covering the entire face in a cloud of powder.

Joining it is AIRbrush Flawless Blush Blur which brings the collection’s familiar soft-focus finish to the cheeks. The silky powder is infused with hyaluronic acid and optical light fillers to smooth the appearance of texture and reflect light across the cheekbones, creating a softly diffused flush rather than a visible stripe of colour. Tested on 36 people, the formula offers up to 16 hours of wear.

The 11-shade collection takes its colour cues from the tones that appear naturally in flushed skin. Familiar Charlotte Tilbury shades Pillow Talk and Ecstasy return alongside Pillow Talk Medium, Naughty Talk, Loved Up, Forbidden Cherry, Blushgasm, One Night Only, Pillow Talk Dreams, Sunset Siren and Summer Lovegasm. The range moves from muted rose beige and warm peach to cool pink, deep red and vibrant coral, with buildable pigment that can be worn as a light wash or layered into a more saturated finish.

The collection’s next chapter is being introduced through a campaign starring Jerry Hall alongside Grace Van Patten, Leni Klum, Duckie Thot, Noor Stars, Song Wenyao, Lola Indigo and Louane. With its cast ranging in age from 22 to 70, the campaign positions the AIRbrush finish as an effect rather than an age-specific beauty ideal: skin that appears smoother and softly focused, but remains recognisably skin and also the Airbrush treatment complextion studio pop up in Soho for one weekend only.

AIRbrush Flawless Blur Loose Powder, AIRbrush Flawless Blush Blur are available now from Charlotte Tilbury.