ChitoCare Beauty has arrived in the UK, bringing Icelandic marine biotechnology onto British bathroom shelves and into treatment rooms. The brand is built around chitosan, a naturally derived biopolymer extracted from North Atlantic shrimp shells in Siglufjörður, a fishing town just south of the Arctic Circle. The line launches online through EF SKIN, the ecommerce arm of EF MEDISPA, and is supported by a dedicated ChitoCare Clinic on Harley Street, positioning the range at the intersection of spa, aesthetics and biotech skincare.

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