Being Launches in the UK

A new name has joined the UK perfume shelves. Being has launched exclusively at The Fragrance Shop with a four piece collection that treats scent as a daily wellbeing ritual as much as a style choice. The brand bills itself as “fragrance, with benefits,” underpinned by mood science and two proprietary frameworks called AromaWellness and AromaSeduction. The idea is simple. Wear a perfume you love, and invite measurable shifts in mood at the same time.

The debut line up maps neatly to common emotional goals. Joyful blends bergamot, orange blossom and vanilla for a bright lift that aims to boost happiness. Serene pairs neroli, orris and sandalwood for calm. Radiant mixes pink pepper, peppermint and jasmine to energise and sharpen focus. Seductive folds fig, orris and amber into a skin cosy accord designed to enhance allure. The brand states each composition has been tested for emotional benefits, positioning the quartet as tools you can reach for depending on the day you want to have.

The range:

Joyful – A radiant blend of Bergamot, Orange Blossom, and Vanilla, proven to boost happiness.
Serene – Calming notes of Neroli, Orris, and Sandalwood, scientifically shown to promote relaxation.
Radiant – A luminous mix of Pink Pepper, Peppermint, and Jasmine, crafted to uplift and invigorate.
Seductive – A sensual fusion of Fig, Orris, and Amber, formulated to enhance attraction and desire.

Available now at The Fragrance Shop.