ASP ELIXIR Coffee Shop Collection

Seasonal shade stories continue to do heavy commercial lifting in pro hair, particularly when they translate into instantly recognisable, client-friendly language. ASP’s latest launch within its ELIXIR Permanent Colour portfolio leans into that reality with the Coffee Shop Collection, a curated edit of six coffee-inspired shades designed to deliver brunette and blonde results that feel rich, wearable, and winter-ready.

ASP is packaging a tight, best-seller-led colour wardrobe into a limited-edition kit format. The Coffee Shop Collection spans tones from deeper “Café Noir” through to softer “Caffè Latte” directions, giving salons a concise set of warm-to-neutral coffee hues that map neatly to the current demand for dimensional brunettes and softened blondes.

Each kit includes six ELIXIR shades in 100 ml tubes (4.036, 5.036, 6.036, 7.036, 8.035, 9.035), plus two crème developers (3% 10 vol and 6% 20 vol) and a technical manual.

ELIXIR is the next generation technology focused on ultimate colour performance, underpinned by a set of claims that speak directly to what stylists and clients expect from premium permanent colour today: vegan friendly, at least 92% naturally derived, ultra low ammonia, advanced anti-fade technology with UV filters, and an emphasis on condition and shine.

ASP is available via asphair.com.