ALIA Launches in the UK
Bestselling author, transformational speaker, and globally renowned self-development expert Roxie Nafousi introduces ALIA - a new luxury fragrance house designed to transform the way we wear scent: not just as a beauty ritual, but as an act of self-expression, self-celebration, and identity.
Rooted in the Arabic word ‘Alia’, meaning higher, the brand invites women to step into their power and unlock their fullest potential. Each scent is a character, a feeling, an energy brought to life - made to move with you, and speak for you.
“ALIA was born from my own journey of transformation. I wanted to create a fragrance brand that honours the complexity, duality, and magic of being a woman. It's a celebration of the modern day, multi-faceted woman who is no longer willing to be defined by just one thing, but instead wants to boldly embrace and express every side of herself. To me, ALIA is about unveiling who you are, and discovering who you can be” comments Roxie Nafousi, Founder.
The Alter Ego Collection
A bold, scented curation from ALIA designed to unlock the many sides of you. Featuring three distinctive Eau de Parfums: Main Character, Scene Stealer, and Powerhouse, each 30ml fragrance is crafted to embody a unique persona and energy.
This is fragrance as self-expression. A ritual of reinvention. A way to choose who you want to be, moment to moment.
Main Character
The signature you. Cool, calm, and grounded. Effortlessly self-assured. Magnetic without performance. The version of you that knows exactly who you are and moves through the world with allure and impact. The scent is mesmerising - soft, fresh, and subtly spiced with something unexpected.
Top: Angelica Root, Turmeric Leaf
Heart: Mimosa AS, Orris, Orange Blossom, Tonka
Base: Ambroxan, Oakwood AF, White Musk
Scene Stealer
The irresistible you, the one that is ready to step into their light, fully and unapologetically. Bold, feminine, magnetic. Your energy is felt before you speak, turns heads and commands attention.The scent is warm and expansive, jasmine in the heat and a soft musk that lingers. Captivating, luminous, unforgettable. You don’t just enter, you arrive.
Top: Bergamot, Saffron
Heart: Jasmine, Amberwood
Base: Patchouli, Musk, Moss, Maltol
Powerhouse
The unstoppable you that is ready to call the shots. Fierce, focused, clear, and ambitious. You know your worth, claim your space, and refuse to shrink. It’s the kind of energy that doesn’t follow, it leads. It smells rich and self-assured: tobacco leaf and smooth woods wrapped in warm amber. It lingers long after you leave, the way presence should.
Top: Tobacco Leaf, Cardamom, Rum, Apple
Heart: Guaiacwood, Cedarwood
Base: Amber, Oudh, Musk
Available now at Aliasenses.com
