W-Wellness Secures Strategic Funding After Strong Period of Growth
W-Wellness, the UK’s leading expert-led wellness retail platform, has today announced exceptional business growth and the successful completion of its latest funding round, which includes strategic investment from dmg ventures, the venture capital arm of Daily Mail and General Trust (DMGT).
The announcement follows a period of extraordinary growth for the company. W-Wellness is on track to achieve over 1,300% year-on-year revenue growth in 2025, driven by an average month-on-month revenue increase of 26% since the platform launched in February 2024. Engagement with the platform is soaring, with site users up more than 250% in the past six months, while subscriptions have surged over 8,300% year-on-year, demonstrating clear market demand, strong customer resonance and rapidly growing customer loyalty. Demand for personalised guidance is also rising, with digital consultations that the platform offers with qualified nutritionists growing 25% month on month, highlighting W-Wellness’s role as a trusted, expert-led destination in the wellness space.
This impressive momentum has been further strengthened by the company’s rapidly expanding B2B partnerships with expert practitioners who use the platform to enhance private practice and support patient results. W-Wellness is now partnered with hundreds of leading practitioners across the UK, including Nutritional Therapists, Functional Medicine Doctors, Consultant Dermatologists, Aesthetic Doctors, Private GPs, and Plastic Surgeons.
Founded by Sophie Woodward and Sally Lefever-Bell, W-Wellness was born from the founders’ own health journeys and their frustration with an overcrowded, unregulated, and confusing supplement market. Their mission was simple: to build a trusted, transparent, curated space where individuals could access both quality supplements and expert guidance - all in one place.
Sophie Woodward, Co-Founder and CEO of W-Wellness, comments: “As a female-founded business committed to elevating standards in wellness, completing this funding round with the support of dmg ventures is a major milestone. Our phenomenal growth in 2025 reflects both the scale of unmet need and the trust our community has placed in our expert-led approach, and I’m thrilled that we’ve partnered with the investment arm of the Daily Mail and General Trust, whose marketing machine, reach, brand-building expertise and media value, can materially accelerate our future growth.”
Sally Lefever-Bell, Co-Founder and COO of W-Wellness, comments: “I am delighted with this strategic partnership which allows us to share our messaging to broader audiences. We are committed to our foundational belief that consumers in this market should be able to shop with confidence. We don’t just sell supplements — we help people understand them. We make expert support accessible. From personalised testing to affordable digital consultations with qualified nutritionists, we’re giving people clarity in a space that has long been confusing and overwhelming. No more second-guessing. No more wasted time scouring the web and socials. No more wasted money. Just personalised, evidence-based solutions people can trust.”
Manuel Lopo de Carvalho, Managing Partner of dmg ventures, adds: “We’re excited to support W-Wellness on the next phase of its growth. The company has outstanding momentum, thanks in no small part to the leadership of Sophie and Sally. W-Wellness is bringing a simple, transparent and mission-led approach to a highly confusing but rapidly growing market. We can’t wait to amplify the brand further through DMGT’s channels.
The funding comes at a pivotal time for the business, with expansion plans already underway for 2026. Together with its new partners, W-Wellness will build on its momentum through accelerated growth, expanded reach and continued innovation — all reinforcing W-Wellness as the market-leading, expert- led destination in wellness.
