Swissline Launches into John Bell & Croyden

Steeped in over two centuries of heritage, John Bell & Croyden is London’s most iconic luxury pharmacy — a destination where tradition, innovation, and wellbeing converge. Since opening its doors in 1798, the Marylebone landmark has earned a Royal Warrant and a reputation for curating the world’s most exceptional health and beauty brands. Renowned for its refined retail experience and discerning clientele, John Bell & Croyden continues to embody the pinnacle of British sophistication — making it the perfect setting for Swissline’s UK retail debut and its holistic approach to skincare and wellbeing.

Founded in Switzerland over three decades ago, Swissline merges the science of cellular rejuvenation with the art of luxury skincare. Renowned for its collagen-focused formulations and pioneering use of antiinflammatory and barrier-building actives, the brand’s 360-degree, holistic formulas feature skin-identical ingredients and advanced technologies. Designed to optimize skin health and deliver an unparalleled experience — at home, in medical clinics, and in luxury spas worldwide — Swissline nurtures the skin beyond beauty.

At John Bell & Croyden, visitors can now discover a curated selection of Swissline’s most-loved collections:

  • Cell Shock – Collagen-boosting skincare with peptides, growth factors, and soluble collagen to minimize wrinkles and restore firmness for smoother, more radiant skin

  • Cell Shock Age Intelligence – Formulas that strengthen the skin barrier and soothe inflammation with the most potent cica-based active, ideal before and after aesthetic treatments

  • Cell Shock White – Targeting pigmentation with peptides, stabilized vitamin C, arbutin, and glutathione to visibly brighten, even skin tone, and rejuvenate.

  • Cell Shock Body – Collagen-boosting skincare designed specifically for the body

“We are delighted to bring Swissline’s results-driven treatments and sensorial skincare experience to such an iconic British institution,” says Christophe Lesueur, CEO, Swissline. “John Bell & Croyden’s legacy of innovation and commitment to wellbeing perfectly reflects our own philosophy — blending science, luxury, and care to achieve beautiful, healthy skin.”

For more information about Swissline, please visit their corporate web site, www.swissline-cosmetics.com.

Natalia Kulak