Celebrity hairstylist Dionne Smith has launched Keep Track, a business and financial management platform designed to help freelance professionals organise their work, monitor payments and understand how much they retain from each booking.
Developed from Smith’s experience of more than 30 years in the hair industry, the platform addresses the administrative work that sits behind a freelance career. Job details, invoices, receipts and payment records can be scattered across spreadsheets, banking apps, emails and accounting software, making it difficult to see how a business is performing.
Keep Track brings those records into one place, with tools spanning job and client management, invoicing, income and expenses, commissions, tax estimates and financial reporting. Its audience includes freelance hair and beauty professionals, alongside photographers, designers, creators and other independent businesses.
A central feature is the ability to distinguish a booking’s headline fee from the amount retained after expenses, agency or management commissions, tax reserves and other deductions. For hairstylists balancing client appointments with editorial shoots, events or brand work, that focus connects the creative job with its financial outcome.
The platform also accommodates irregular income, multiple revenue streams, reimbursable expenses and international work. Users can monitor outstanding and partially paid balances, record commissions and manage jobs in different currencies. Reimbursable costs can be tracked separately, making it easier to identify expenses that a client still owes.
Smith said:
Freelancers and creatives are often incredibly good at what they do, but keeping on top of the business side can quickly become a lot, especially when you're jumping between different platforms that don't quite work the way you need them to.
Keep Track was born out of my own frustration and wanting to make my life easier. I wanted everything in one place, where I could easily see what I'd earned, what I'd spent, what I was still owed and, importantly, what I was actually keeping.
I wanted to build a platform around the way independent professionals really work, rather than expecting them to fit into systems that weren't designed for them.
Business and personal finances have separate areas within the platform, while reporting and export tools support the preparation of records for accountants.
Keep Track offers three subscription levels. The free plan includes job management, income and expense tracking, receipt uploads, payment status monitoring and support for multiple currencies. Pro costs £14.99 a month or £149.99 a year, adding business and personal finance tools, more detailed analytics, data exports, and tax and VAT tracking.
Pro+, priced at £19.99 a month or £199.99 a year, adds client management, invoicing, estimates, deal memos and accountant collaboration tools. Invoicing is therefore part of the highest paid tier. An Accountant Pack, which assembles financial records and reports for a selected period, is also offered to Free and Pro users as a £49.99 one-off purchase.
The accountant tools allow users to share selected business information while retaining control over access. Tax reserves and VAT figures are estimates based on the information and settings entered; the platform supports record preparation but does not submit tax returns.
Keep Track is available on iOS and Android. New users receive a 14-day Launch Access Pass to the full platform, after which they can continue on the free plan or choose a paid subscription.
Celebrity hairstylist Dionne Smith has launched Keep Track, a business and financial management platform designed to help freelance professionals organise their work, monitor payments and understand how much they retain from each booking.