Rare Beauty Dreamland London Pop Up in Collaboration with Sephora

Written By Natalia Kulak

London beauty lovers, get ready—Rare Beauty is touching down in Soho for a two-day pop-up experience. In celebration of the launch of the new Soft Pinch Matte Bouncy Blush, Rare Beauty and Sephora are inviting fans into Dreamland, an immersive event happening at 5 Carnaby Street on 4 and 5 April 2025, from 11am to 8pm.

The event offers fans the chance to swatch, shop, and shade-match their perfect Soft Pinch hue, alongside exclusive gifts, treats, and surprise prizes. From the weightless buildability of the Soft Pinch Matte Bouncy Blush to Rare Beauty’s best-loved staples, visitors can try the products in person—and score exclusive merch while they’re at it.

Shoppers spending £30 or more will receive a deluxe sample of the Perfect Strokes Volumizing Mascara, while those who spend £50 will take home a pop-up exclusive: the Rare Beauty DRMLND London Rugby Shirt. For the ultimate Rare Beauty experience, purchases of £100 or more will be rewarded with a Puffy Traveler Tote—perfect for carrying your glow on the go. All gifts are available while supplies last.

Alongside makeup must-haves, attendees can enjoy complimentary treats and partake in Dreamland’s playful prize games. Whether you're a longtime Rare Beauty devotee or discovering the brand for the first time, the event is designed to celebrate individuality, self-expression and joy—the core of Selena Gomez’s beauty philosophy.

Alongside makeup must-haves, attendees can enjoy complimentary treats and partake in Dreamland’s playful prize games. Whether you're a longtime Rare Beauty devotee or discovering the brand for the first time, the event is designed to celebrate individuality, self-expression and joy—the core of Selena Gomez’s beauty philosophy.

📍 5 Carnaby St., Soho, London W1F 9PB
4 April - 5 April
11:00 - 20:00

Entry is free, and you can register your spot via Eventbrite. But don’t delay—this pop-up is here for just two days, and it’s expected to draw crowds. Carnaby Street is about to get a serious glow-up.

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Natalia Kulak
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