M·A·C Cosmetics Announces the Return of M·A·Czine,
After a nine-year hiatus, M·A·C Cosmetics today announces the return of M·A·Czine, the brand’s iconic editorial platform, relaunched in a fully digital, social-first expression of fashion, beauty, culture and artistry. Marking its return, M·A·C Global Brand Ambassador and pop provocateur Doja Cat appears as the first cover star of the reimagined M·A·Czine, setting the tone for a bold new chapter rooted in creative freedom and fearless expression.
Originally published in print from 2009 to 2017, M·A·Czine served as a seasonal style manifesto for M·A·C’s internal artists, creative collaborators and key partners. Distributed as meticulously produced books about makeup trends, each issue offered an inside look at upcoming runway influences, artistic direction and the brand’s latest innovations. At its core, M·A·Czine captured the industry institution’s unapologetic approach to artistry, individuality and cultural commentary. Now reimagined for a new era, the digital revival of M·A·Czine is envisioned as a modern editorial platform designed to live across social and owned channels, capturing contemporary beauty culture in real time.
Coming in hot off the cover of the first digital issue, Doja Cat sets the creative tone for M·A·Czine’s return with fearless, boundary-pushing beauty that emphasizes her devotion to rekindling your love for bold red lipstick.Fans get an exclusive peek into her world of self-expression, including her take on what M·A·Cximal means to her: “It makes me think of how big it was in the 2010s to go all out with makeup. It was the alter ego we let shine back then.” She also shares her favourite M·A·C shades, including Caviar – worn on SNL – as the shoot captures playful, sensory moments of Doja in her element – from ultra-close macro shots of lips biting French fries and sipping soda, to her unprompted break into a “Return of the M·A·C” jingle and her first-ever on-camera GRWM doing her own makeup. She was, after all, her own Makeup Artist on set.
“Back in the day, M·A·Czine was our creative playground. It was where we experimented and brought some of our most daring ideas to life,” says Nicola Formichetti, M·A·C Cosmetics Global Creative Director. “At M·A·C, we have everything you need to play with your look and express yourself, from minimal to maximal. As the world shifts and bold, confident makeup makes its return, this feels like the perfect time to bring it back. So, welcome to M·A·Czine. Let’s embrace this new chapter and create the future of beauty together. It’s time to have fun with makeup again.”
The January issue also honours M·A·Czine’s roots by celebrating Makeup Artistry across the wider M·A·C community. Highlights include a focus on industry legend Terry Barber’s signature social-media collages and M·A·C Pro Artist–approved red lip combos, alongside a special “From the Archives” feature spotlighting the iconic Ruby Woo. A playful deep dive with It Girl JT on the cult-favourite Snob Lipglass rounds out the issue, making this edition both a nod to M·A·C history and a trend-forward guide for today’s beauty explorers.
Ready to paint the town red? Read the full story on maccosmetics.com or follow @MACCosmeticsUKI on socials to experience the first issue of M·A·Czine’s return and discover what’s next.
