Glow For It Partners with Unndr for Romantic Valentine’s Day Edit
Glow For It, the beauty brand founded by CEO Daisy Kelly, has partnered with lingerie and lifestyle brand Unndr, founded by Sofia Panwar, to launch a limited-edition Valentine’s Day Edit created to support confidence from within.
Built around a shared belief that confidence starts from within, the collaboration brings together two female-founded brands with a mutual focus on intentional self-care. Curated personally by both founders, the edit pairs Glow For It’s best-selling beauty essentials with Unndr’s signature underwear styles.
What’s inside the Glow For It x Unndr Edit
Glow For It Blush Sticks in Promise (Sofia’s favourite) and Rosy (Daisy’s favourite)
Glow For It Lash Growth Serum
Promise and Rosy Unndr underwear and scrunchies
Speaking on the collaboration, Glow For It CEO and Founder Daisy Kelly said “this edit is about feeling confident in your own skin whether that’s through applying your favourite products in the morning or wearing underwear that makes you feel comfortable and empowered. Partnering with Sofia and Unndr felt completely natural because we share the same values when it comes to self-care and confidence.”
Sofia Panwar, CEO and Founder of Unndr, added “From the very beginning, Unndr has been about helping women feel their best from the inside out, and Glow For It shares that same philosophy. This collaboration felt like a perfect meeting of beauty and lingerie, two rituals that are deeply personal and powerful when done for yourself. We wanted to create something that feels indulgent, confidence-boosting and genuinely special for Valentine’s, whether you’re celebrating with someone else or just celebrating yourself.”
The Valentine’s Day Edit is available now at Glow For It.
