Sephora Europe has partnered with John Legend for its 2026 Christmas campaign, commissioning an original song from the artist as the centrepiece of the collaboration.
Titled “Here It Is”, the previously unreleased track was composed exclusively for Sephora Europe’s festive campaign. The partnership was developed with Universal Music and its creative agency, A&R Studios, which brought the collaboration together.
Sephora has shared a first preview through a 30-second teaser on its social channels, with further campaign details due to be unveiled on 5 October. The announcement introduces the music partnership ahead of the fuller reveal, with the song providing a shared element for the retailer’s festive activity across Europe.
The collaboration places an original musical commission at the heart of Sephora’s seasonal communications, with the retailer describing its ambition to create an emotional and cultural experience for its European beauty community.
Further details of how Legend and “Here It Is” will feature in the campaign will follow with the October announcement.
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