Medical-grade skincare expert brand AlumierMD has launched a new, high performance HydraRescue Biocellulose Face Mask, which supports skin’s ability to bounce back faster and stronger, whatever life throws at it.
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Emma Hardie has unveiled three new additions to its award-winning Brilliance collection, each designed to harness the power of Vitamin C for brighter, smoother and more luminous skin.
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Fenty Skin is bringing back the scent that had beauty lovers swooning last winter, relaunching the Salted Caramel Collection in expanded formats for a limited time. Returning after its Holiday 2024 debut, the gourmand blend of caramel, cookie dough and vanilla now infuses three of the brand’s best-loved body and lip care heroes, each dressed in golden-brown packaging inspired by the cosy richness of its namesake treat.
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Meet your skin’s newest obsession: Prickly Pear Peptide Mucin Serum - a power-packed, barrier-boosting formula that redefines glow from the inside out.
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Kate Somerville is extending her cult HydraKate collection with two new launches designed to hydrate, plump and perfect. The HydraKate Power Plumping Primer and HydraKate Pro-Collagen Lip Oil Elixir bring clinically proven results to skin prep and lip care.
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Introducing OSMO Pink Soda, a temporary Colour Enhancing Shampoo & Conditioning Mask duo, designed to keep up with the latest trends and give blondes the ultimate pink hue. Set to be a must-have for 2025, this innovative colour-care range delivers stunning blush tones while nourishing and protecting hair.
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e.l.f. Skin has introduced its new Bronzing Drops, a tinted serum designed to deliver a warm, holiday-ready radiance without the sun exposure. Combining skincare and makeup, the lightweight formula blends vitamin E, sunflower seed oil, marula oil and raspberry seed oil to nourish while creating a natural, sun-free bronze that can be customised to suit any mood or occasion.
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Playboy Fragrances has added two bold new scents to its line-up, offering statement-making fragrance at an accessible price. Astro Mode channels a futuristic, confident energy with a mix of toffee apple, fresh lavender and nutmeg spice for a warm yet vibrant finish. Beach Bunny is pure sunshine in a bottle, blending mango gelato, pistachio cream and coconut milk into a sweet, addictive scent that feels like summer all year round.
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LANEIGE has reformulated its best-selling Sleeping Mask franchise, unveiling a trio of overnight treatments designed to restore, hydrate and revitalise skin while you sleep. The line-up features the Water Sleeping Mask, Cica Sleeping Mask and Bouncy & Firm Sleeping Mask, each targeting specific skin needs with advanced active ingredients and the brand’s proprietary Sleeptox technology.
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RevitaLash Cosmetics, leaders and innovators in the lash and brow category, add to their award-winning line of conditioning and enhancing cosmetics with their first ever Professional formula, RevitaLash Advanced Pro.
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Goddess Maintenance Company has officially landed in the UK, launching exclusively with Salon Services and introducing a new category in haircare: Bioprotection. At the heart of the debut is the Biotech Blowout Leave-In Restorative Mask, powered by the brand’s proprietary Goddess Molecule, a dual-action technology that works on both the surface and deep within the hair shaft to repair, protect and enhance every strand.
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GHD is taking haircare to the next level with the launch of its new Rehab range, a collection of heat-activated leave-in treatments designed to repair, protect and revitalise hair while you style. Created for use on wet hair and powered by the heat of GHD tools, the formulas form a protective network that smooths the cuticle, fills in damage and delivers instant results tailored to different hair needs.
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Murad has unveiled its latest innovation, the Retinal ReSculpt Overnight Cream, a high-performance night treatment promising to lift, firm and redefine facial contours while you sleep. Powered by next-generation encapsulated retinal and the brand’s NAD+ Lift Complex, the cream targets signs of sagging, loss of elasticity and deep-set lines with clinically proven results in as little as four weeks.
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Super Facialist has introduced its latest launch, the Smooth & Clarify Exfoliating Toner, designed to refine skin texture, clear congestion and restore radiance with a cocktail of powerhouse acids. The formula blends 1% salicylic acid with 3.9% glycolic acid and 1% mandelic acid, a trio that works on multiple layers of the skin to lift away dead cells, unclog pores and target uneven tone. Added niacinamide supports the skin barrier, while glycerin locks in hydration for a balanced finish.
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Mylee is serving up a fresh scoop of summer with the launch of its SS25 Beach Bash Collection - a high-shine, high-colour gel polish drop that brings seasonal nostalgia straight to your fingertips. With names like Slushie, Beach Please, and Shell Yeah, this collection captures the essence of a beach day in a bottle, blending vibrant shades with textured finishes and shimmering tones.
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Sensilis, specialists in dermatological skincare for sensitive complexions, has introduced Skin Glow, a new four-step routine designed to deliver radiance and smoother skin without irritation. Centred around glycolic acid, the range is formulated specifically for those who typically avoid exfoliating acids due to sensitivity or reactivity.
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Dyson has launched the Omega Nourishing Collection, marking its first fully developed hair care line featuring ingredients grown on Dyson Farms. The range includes a silicone‑free hydrating oil and leave‑in conditioning spray, each formulated with the patented Dyson Oli7 blend - a mixture of seven omega‑rich oils including sunflower oil harvested from Dyson’s farm in Lincolnshire.
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NEST New York has introduced a new addition to its popular Lychee Rose fragrance family with the launch of the Lychee Rose Perfume Oil, now available at CultBeauty.co.uk. The latest release builds on the success of the Eau de Parfum, offering a more concentrated and luxurious way to wear the scent.
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BYOMA has unveiled its latest innovation in skincare: a clinically proven blemish system designed to treat breakouts without compromising the skin barrier. The BYOMA Blemish range takes a new approach to acne care, moving beyond harsh actives and instead using science-backed formulations that are both effective and barrier-safe.
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Bondi Sands has introduced SUNNY, a dermatologist-approved SPF 50+ range designed to deliver high sun protection with added skincare benefits. Formulated for sensitive skin and free from added fragrance, the collection features ingredients like hibiscus and vitamin E to hydrate, calm and nourish while shielding against UVA and UVB damage.
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