Dyson Omega Collection

Dyson has launched the Omega Nourishing Collection, marking its first fully developed hair care line featuring ingredients grown on Dyson Farms. The range includes a silicone‑free hydrating oil and leave‑in conditioning spray, each formulated with the patented Dyson Oli7 blend - a mixture of seven omega‑rich oils including sunflower oil harvested from Dyson’s farm in Lincolnshire.

The signature sunflower oil, cultivated from over 800,000 specific sunflower plants, was selected for its omega‑6 and omega‑9 content, which delivers deep hydration and helps smooth the hair cuticle and reduce frizz. The remaining oils in Dyson Oli7 include olive, abyssinian, corn, avocado, sesame, and macadamia oils, each chosen for their distinct nourishing properties.

Both products offer up to 94% stronger hair, according to Dyson’s internal testing, along with enhanced shine, up to 261% in some measures. The spray smooths without residue, detangles damp hair, and layers effortlessly under styling tools. The oil can be used as a finishing treatment, with 3‑4 drops smoothing frizz without weighing strands down or leaving grease behind.

Each item also includes heat protection up to 230°C, acknowledging Dyson’s user focus beyond its own styling tools and making the range appropriate for users still relying on traditional heat styling tools.

The Omega Nourishing Collection is set to launch on August 27.