MONPURE has revealed its latest addition to its award-winning product line up - Ceramide Complex Bond Repair Shampoo & Conditioner. Expanding their offering with a new range that is ideal for all hair types but especially those that are dry, damaged and in need of intensive repair. These high-performing products include industry- leading biomimetic and hair-identical ceramides to achieve incredible results from first use.

THIS IS SILK, the British luxury skincare brand known for pioneering silk science, has unveiled its latest innovation: The Silk Cream Cleanser. Designed as the first step in a regenerative skincare routine, this rich yet gentle cleanser goes beyond removing impurities—it actively strengthens, repairs, and protects the skin barrier, harnessing the power of SF-VII silk peptides, the UK’s first clinically proven silk active.

With more and more people embracing a holistic, integrative approach to skin health, and an expected surge in the popularity of aesthetic treatments in 2025, skincare is uniquely positioned to play an important supporting role in aesthetic medicine: minimizing recovery time and prolonging treatment results, pre-intervention.

Milk Makeup is revolutionising skincare once again with the launch of two new jelly-textured skincare sticks, Cooling Water Jelly Ice and Watermelon Jelly Glow. Designed to be portable, mess-free, and effective, these solid serum sticks deliver hydration, soothing benefits, and radiance-boosting ingredients in a swipe.

Innersense Organic Beauty continues to redefine clean, high-performance haircare with the expansion of its Hair Renew range, introducing two new products designed to nurture the scalp while promoting stronger, healthier hair. The latest additions, Hair Renew Scalp Hairbath and Hair Renew Soothing Conditioner, combine sustainable, eco-conscious formulations with potent botanical extracts to deliver scalp balance, hydration, and revitalisation.

Skeyndor’s Aquatherm range, already a staple in professional skincare, has been reformulated to deliver even greater relief, hydration, and balance for sensitive and reactive skin. Drawing from years of expertise in dermocosmetics, the latest iteration of the line reinforces the skin barrier while reducing irritation, bringing a new level of comfort to complexions prone to redness, dryness, and environmental stress.

Briogeo is an exciting haircare range that’s already made its mark on the global haircare market since its inception in 2013, and now it’s available for UK salons. This conscious, ethical and inclusive brand is all about clean haircare for every hair type and texture. Its brand mission is simple: to offer clean, natural, clinically proven formulas that spark the confidence that comes from healthy hair.

When SOFGEL founder Carol Ma set her sights on global expansion, she knew there was only one UK partner that could deliver the same dedication to quality and innovation—Sweet Squared. This partnership marks a new era for nail professionals, offering them some of the most advanced products in the industry.

LANEIGE, the renowned Korean skincare brand, is set to launch its Bouncy & Firm Serum in the UK, expanding its acclaimed Bouncy & Firm collection. This advanced serum aims to enhance skin's elasticity and hydration, providing a visibly plumper, firmer, and smoother complexion.​

Obagi Medical expands their ELASTIderm Range with the anticipated launches of ELASTIderm Lift Up and Sculpt Facial Moisturiser, and ELASTIderm Advanced Filler Concentrate. Formulated with clinically proven ingredients, ELASTIderm Products help to reduce the appearance of fine lines and wrinkles, improvise the feeling of elasticity and fitness to promote smoother, tighter looking skin. 

Introducing the newest, purifying addition to Fenty Skin’s toner collection: Cherry Dub BHA Toner with Salicylic Acid + Aloe Juice. This gentle BHA-powered toner provides pore-refining and surface oil- fighting benefits while brightening skin tone in a lightweight, liquid texture. It’s clinically tested and packed with heavy-hitting ingredients - Triple Cherry Complex that instantly brightens skin and BHAs (Salicylic Acid & Betaine Salicylate) that target pores and clarifies.

Beauty Works, the leading brand in luxury hair extensions, is proud to unveil Invisitip Nanobond, an all-new and improved design delivering unparalleled strength, discretion, and durability for professional hair extensionists. This latest innovation sets a new standard in the industry by offering an invisible, long-lasting, and damage-free extension solution.

A wash with wellbeing benefits, NEOM’s NEW & IMPROVED Hand Washes & Lotions transform the everyday ritual of washing hands into sink-side self-care. Each formula is powered with 100% natural fragrances, Real Luxury and Complete Bliss scents naturally coloured with gardenia fruit and enriched with skin-loving ingredients to leave hands feeling cleansed, nourished and hydrated. 

KEVIN.MURPHY is proud to unveil CODE, a groundbreaking innovation in permanent hair colour. Inspired by advanced skincare technology, CODE represents a new era of high-performance, modern colour that not only delivers outstanding results but also cares for both hair and the planet.

Ready to relax? Sink into tranquility with the new addition to Laura Mercier’s bath & body collection, new Honey Bath. Inspired by Laura’s beloved bathtime ritual, this product is created to elevate the daily practice of bathing, transforming the bathroom into a lush, spa-like experience.

OLAPLEX introduces the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health. Combined with bestselling No.3 Hair Perfector this innovation is emblematic of OLAPLEX’s new vision and its promise to deliver lasting hair health from root to tip.

BOOST LAB, is seeking to reshape industry standards by boldly targeting women 40+ and embracing transparency about its limitations. Born out of frustration of the overwhelming complexity and high costs of existing products,  the brand's purpose is to simplify skincare with a range of straightforward serums that deliver visible results, without breaking the bank.

RMS Beauty introduces its latest skincare innovation, the Kakadu Clean Cleansing Gel, a silicone-free, gel-to-foam formula designed to purify, balance, and refresh the skin without stripping its natural moisture barrier. This microbiome-friendly cleanser harnesses the power of antioxidant-rich Kakadu Plum Extract, wild mint leaf, and bio-based surfactants, offering an effective yet gentle approach to daily cleansing.

Fenty Hair is expanding its game-changing haircare range with the launch of The Water Boi Reparative Leave-In Conditioner Spray, a hydrating, strengthening, and smoothing multi-tasker designed for all hair types and textures.

Super Facialist has launched its most advanced anti-ageing solution yet: the Retinol Resurfacing Concentrate. Formulated with 0.29% pure Retinol—the highest allowed on the EU market—combined with 1% Bakuchiol, this next-generation serum offers the perfect balance between power and gentleness, delivering visible skin improvements without irritation.