ASP Ice Blonde Charcoal Range

Blonde is back, and brighter than ever. Introducing the new ASP Expert Haircare Ice Blonde Charcoal range: the next evolution in blonde maintenance, created for clients who demand brightness, hydration and tone control, all in one streamlined system.

With clients investing more in their colour than ever before, smart at-home care has become non-negotiable. Enter Ice Blonde Charcoal - a two-step regime powered by purifying charcoal and cationic conditioning agents working in tandem to neutralise brassiness and deliver clean, luminous blonde results.

Why Charcoal?

Charcoal isn’t just a trend. Acting like a magnet for impurities, it gently detoxifies the hair while helping to maintain cooler tones and banish dullness. The result? Blonde that’s brighter, cleaner and effortlessly cool. The range is ideal for pre-lightened, white/grey or natural blonde hair that’s prone to unwanted warmth.

The Range:

Ice Blonde Charcoal Shampoo

A sulphate-free, deeply cleansing shampoo that lifts dullness and yellow tones, while leaving hair hydrated, glossy and refreshed.

Ice Blonde Charcoal Conditioner

A lightweight, nourishing conditioner that seals tone, softens every strand and boosts mirror-like shine without weighing hair down.

Ice Blonde Charcoal Kit

A salon retail must-have, perfectly paired for clients looking to maintain salon-fresh results at home.

Whether you're a colourist recommending post-service care or a client preserving your tone, Ice Blonde Charcoal is a modern essential for bold, brass-free blonde. With UV protection, sulphate and silicone free formulas and the brightening power of charcoal, it’s a high-performance duo designed to keep blonde brilliant, both in and out of the salon.

Available now at www.asphair.com.