Townhouse Signs 40-salon Development Agreement For Italy
Townhouse, the world’s largest premium nail salon brand, has signed a 40- salon franchise agreement with PRCNX Italia S.r.l., marking the brand’s entry into Italy. The first Townhouse salon is expected to open in Milan in the coming months, followed by a phased rollout across Italy’s leading cities.
Founded in London in 2018, Townhouse has grown to more than 45 salons across Europe and the US. The brand has redefined the traditional nail salon experience through elevated design, proprietary technology, rigorous hygiene standards and consistently premium service. In Franchising, Townhouse works exclusively with large sophisticated multi-unit franchise operators to expand its brand globally.
Townhouse’s multi-unit operating platform provides development partners with comprehensive support across site selection, salon design and construction, recruitment, training, technology, product supply, marketing and ongoing operations. Its systems have been developed and refined through the operation of its established salon network in the UK and US, creating a highly standardised and repeatable model designed for international growth.
PRCNX is an investment and operating platform with experience across beauty, wellness, medical aesthetics, healthcare and technology-enabled services. The partnership combines Townhouse’s brand, operating system and sector expertise with PRCNX’s local market knowledge, investment capability and experience building consumer businesses.
Juanita Huber-Millet, Founder of Townhouse, said on the partnership:
“Italy is a natural next step in Townhouse’s international growth. We are building the brand through a select group of well-capitalized, operationally strong franchise partners capable of developing markets at scale, rather than simply opening individual locations.”
“Ivan and the PRCNX team combine relevant sector experience, deep local market knowledge and the ambition required to establish Townhouse as Italy’s leading premium nail salon brand. We are delighted to be partnering with them.”
Ivan Marandola, Chairman of PRCNX, commented: “We did not choose Townhouse simply to add another beauty brand to our portfolio. We chose it because Townhouse has built what the Italian nail market currently lacks: a trusted premium brand, a highly repeatable customer experience and the technology and operating platform required to scale nationally.
“Nail care is one of the highest-frequency categories in beauty, but the Italian market remains highly fragmented. Beginning in Milan, our ambition is to build Italy’s defining premium nail salon network.
“We believe the combination of Townhouse’s brand and operating expertise with PRCNX’s local market knowledge and experience building consumer health, wellness and beauty businesses creates an exceptional platform for growth.”
The agreement represents a further step in Townhouse’s international expansion strategy, under which the company partners with experienced multi-unit operators capable of developing the brand at scale in selected markets.
Townhouse is continuing to evaluate experienced development partners for a limited number of international territories. Franchise and development enquiries should be directed to franchising@townhouse.co.uk.
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