Uni Names Investor Adwoa Aboah the Face of its Debut Festive Campaign

Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating announces internationally renowned model, activist and actor Adwoa Aboah as the star of their latest brand campaign. As an investor in Uni, Aboah’s involvement reflects a shared vision for the future of sustainable bodycare.

Aboah’s relationship with the brand is years in the making, and what began as admiration for the products and mission has evolved into a long-term partnership rooted in shared values of authenticity, innovation, and environmental consciousness. Her role starring in Uni’s holiday campaign marks a full-circle moment, celebrating the continued evolution of both Aboah and Uni, solidifying the brand’s position as a cultural leader in the beauty space.

“Adwoa embodies everything Uni stands for: honesty, consciousness, and authenticity,” said Alexandra Keating, Founder and CEO of Uni. “She represents a generation that values transparency and selfexpression as much as product efficacy. Her influence extends far beyond beauty, it’s cultural. Partnering with her felt like a natural progression in bringing Uni’s mission to life on a global stage.”

Following a year of significant milestones, including a nationwide retail debut at Ulta Beauty, Uni continues to build a cultural and commercial presence that elevates the body category, strengthening its message of sustainable products that are safe for the planet and your skin. Similar to Uni’s previous partnerships with Mr. Chow and Soulcycle, this campaign with Adwoa is more than a creative partnership, it continues to set the tone for how Uni activates collaborators through thoughtful storytelling and creative touchpoints that expand the Uni universe beyond the shelf.

“I’ve always believed the best partnerships are built on real connection,” said Adwoa Aboah. “When I discovered Uni, I loved that they made sustainability feel sexy. There’s an ease and honesty in what the brand does that resonates with me. After using the products and seeing how naturally they fit into my own routine, investment felt like an extension of who I am. This campaign celebrates that shared vision, that you can have beautiful high performing products that are sustainable.”

The campaign has launched on @weareuni social channels and globally through a diverse mix of digital, social, retail and advertising platforms.