indu Puts Teens at the Centre of “Skincare That Gets You” Campaign

indu has launched Skincare That Gets You campaign, shaped by teenagers through a programme of in-person and digital workshops, plus online surveys, designed to inform campaign messaging and activations across touchpoints.

Central to the campaign is The Hangout, a free community event due to take place in Soho, London on Monday 16 February, with attendance managed via timed slots by age group on a first come, first served basis. Programming is geared towards social-first participation and peer-to-peer education, including skincare masterclasses hosted by indu expert and creator @ellarosehowes, alongside DJs, live performances from The BRIT School alumni, a photobooth and karaoke. Guest experiences include glitter freckle application from Fazit, framed in the release as “as seen on” Taylor Swift, plus an option to personalise and bejewel a Tangle Teezer brush. indu products will be provided to attendees.

Alongside the campaign activity, indu continues to position its range around teen-skin tolerability, with formulas that are pH-balanced, dermatologist-approved and non-comedogenic, and selected to be “friendly to the teen skin microbiome”.

indu is also running a “Teen Voices” content series built around candid interviews with its community, and promoting indu101, an educational hub covering teen skin topics, skincare terminology and ingredient guidance, with space for community contributors to publish.