Sweet Squared Appointed Exclusive UK and Ireland Distributor of John Paul Mitchell Systems

Sweet Squared has announced that it has been appointed the exclusive UK and Ireland distributor of Paul Mitchell professional haircare, marking a significant new chapter for both companies.

The partnership will see Paul Mitchell officially relaunch to professional hairdressers, supported by Sweet Squared’s renowned education programmes, expert business support and strong commitment to nurturing a thriving professional community.

As part of its relaunch, Paul Mitchell will be under the spotlight as a Headline sponsor at HAIRCON, Manchester 14th–15th June 2026, alongside a supporting show and an exclusive ticketed session for existing customers.

For over 45 years, Paul Mitchell has been a pioneer in professional haircare, from being the first professional beauty company to publicly stand against animal testing to leading innovation in salon education and sustainable manufacturing. Its portfolio spans professional colour, care and styling, designed by professionals, for professionals.

Throughout 2026, the brand will continue with its restaging programme, delivering a fresher, more contemporary look with an increased focus on sustainability, reinforcing Paul Mitchell’s long-standing commitment to people and planet. This initiative will help to define product categories and allow hair professionals to easily identify which products are right for their clients.

"We’re beyond thrilled to announce our partnership with Paul Mitchell - a brand that shares our passion for education, creativity, and supporting professionals. Together we’ll be delivering a brand new programme of education, events and support to both inspire and elevate the industry so close to our hearts.” comment Samuel and Samantha Sweet, Co-Founders of Sweet Squared.

Together, Sweet Squared and Paul Mitchell aim to elevate salon experiences and empower professionals with next-generation hair styling products across the UK and Ireland with Love & Respect.