Glow For It Launches #UnlockYourGrowth Campaign

Glow For It has launched its #UnlockYourGrowth campaign, a 2026 focused push encouraging customers to track, share and celebrate visible results across its lash, brow and hair growth products. The initiative is part of a wider mission to support confidence through growth focused beauty routines, inviting consumers to post transformation content by tagging @glowforitshop and using the hashtag #UnlockYourGrowth.

The campaign centres on Glow For It’s serum portfolio, with a particular focus on the Mini Lash + Brow Growth Serum Edit, a set featuring the brand’s Lash Serum and Brow Serum. Positioned as an entry point into the range, the edit is aimed at customers who want to trial the formulas while working towards defined lash and brow goals, with Glow For It emphasising that the smaller format does not change the performance positioning of the products.

Glow For It is leaning into community led proof as a key part of the campaign strategy, using social first participation to create a rolling library of before and after results across multiple hair growth categories, pitching #UnlockYourGrowth as a platform that will run through 2026 and beyond.