Townhouse Announces Partnership with Priority from O2

Townhouse, the UK’s market-leading luxury nail care destination, is delighted to announce an exciting new partnership with Priority from O2, designed to bring a little brightness back to the start of the year.

Starting Monday 5 January 2026, Priority members who successfully secure the reward can enjoy 30% off any Townhouse nail treatment every Monday throughout January and February, at select Townhouse salons across the UK. The reward is available to all O2 mobile and Virgin Media broadband customers via Blue Mondays, the customer reward initiative from O2 which gives away thousands of prizes, experiences and exclusive rewards at the start of every week.

A playful reimagining of “Blue Monday”, Mani Mondays invites members to start the week with a positive moment of luxury self-care.

As two brands committed to improving everyday experiences, Townhouse and Priority have come together to create a partnership built on joy and meaningful moments of self-care. Priority members can use their exclusive reward to experience Townhouse’s full nail treatment menu (excluding extension services) at participating salons.

Townhouse will feature alongside partners including Duolingo, Treatwell, Green People and Days out with the Kids within Blue Monday’s rewards on Priority, giving members access to standout experiences during the winter season.

As part of the partnership, Townhouse and Priority will also host a series of exclusive Priority Member Salon Takeovers on 28th February. Taking place in London Covent Garden, Manchester and Edinburgh, these special events will give Priority members access to an elevated Townhouse experience, with limited tickets available. Full details on how to secure a place will be released via the Priority app.

During their visit, members can explore Townhouse’s newest innovations including the Townhouse Flawless Collection, a high-performance gel and polish line available in-salon and online, alongside seasonal nail art and Townhouse’s signature, meticulously crafted treatments.

"At Townhouse, we’ve always believed that small rituals have the power to transform your day, and sometimes, your whole mindset. January and February can feel long, cold and a little heavy, so turning Blue Mondays into Mani Mondays felt like the perfect way to bring a little joy to the start of the week and reset for the year ahead. We’re so excited to be partnering with Priority and inviting even more people into the Townhouse experience” comments Juanita Huber-Millet, Founder & Creative Director of Townhouse.

How it works:

  • Priority members who successfully claim the Townhouse reward via Blue Mondays can redeem 30% off Townhouse manicures every Monday in January and February 2026

  • Valid across select UK Townhouse salons

  • Available via the Priority app, with exclusive codes and booking access

  • Plus, members can enter Priority from O2 prize draws to win Townhouse gift cards throughout the campaign period

  • Priority members can also access exclusive tickets to Townhouse Priority Member Salon Takeovers on 28 February in Covent Garden, Manchester and Edinburgh, with full details available in the app

Natalia Kulak