INGENIOUS Achieves B Corp Certification

INGENIOUS Collagen is proud to announce its B Corp Certification, reinforcing its position as a leading UK wellness brand. In just over a decade, the brand has become known for its independently clinically proven, additive-free supplements. Co-founded by Pupinder Ghatora and David Hyland, INGENIOUS is the UK’s first collagen supplement brand to undergo an independent clinical trial, subject to the same scrutiny as a pharmaceutical ‘Phase 1’ trial. Since its 2014 launch with INGENIOUS Beauty (now Collagen+), the brand has consistently maintained its commitment to scientific integrity.

Rooted in sustainability, efficacy and transparency, INGENIOUS is dedicated to delivering products that provide proven results while benefiting employees, communities and the planet. With B Corp Certification, the brand continues to lead the way in responsible business practices and impactful wellness.

Certified B Corporations meet high standards of social and environmental performance, transparency, and accountability, balancing profit with purpose. Overseen by B Lab, a global non-profit established in 2006, B Corp Certification supports a stakeholder-driven model focused on equity, sustainability, and interdependence. More than 9,700 companies across 103 countries and 160 industries are B Corp Certified, working toward a more inclusive, regenerative global economy.

INGENIOUS was assessed across five key categories: governance, workers, customers, community and the environment. Every aspect of the business, from ingredient sourcing and supplier partnerships to internal culture and sustainability practices, was carefully reviewed. The team undertook a company-wide process to formalise internal policies, strengthen environmental commitments and ensure its core values were reflected throughout day-to-day operations. Many of these principles were already integral to the INGENIOUS culture, but the B Corp framework provided a robust structure for continuous improvement.

"As a pharmacist, I’ve always believed that doing the right thing, for people, the planet, and our wider community, should never be optional. B Corp felt like the natural next step. It gave us a clear, external framework to measure ourselves against and a way to ensure that our values weren’t just intentions, but embedded into everything we do” commented Pupinder Ghatora, CEO and Co-Founder of INGENIOUS.

In an industry where sustainability claims are increasingly scrutinised, INGENIOUS Collagen's B Corp Certification distinguishes it. While more beauty and wellness brands are achieving B Corp Certification, it remains a prestigious group. Notable certified brands include Aesop, Elemis and Evolve Beauty. INGENIOUS joins this select cohort, reinforcing its commitment to transparency, ethical practices and environmental stewardship.

“Achieving B Corp certification is something I’m genuinely proud of, not as a marketing accolade, but as a marker of accountability. It means we’re not only creating a product that delivers real, scientifically proven results, but doing so in a way that reflects our values. For me, this is about building a business that’s fit for the future, one that balances performance with purpose. And this is just the beginning. B Corp isn’t the finish line, it’s a foundation we’ll keep building on” added Pupinder Ghatora.