Sephora Announces Exclusive Partnership with Makeup By Mario

Sephora has announced an exclusive partnership with the iconic makeup artist and honorary Sephora Beauty Advisor Mario Dedivanovic, celebrating 25 years of his artistry and deep roots tied to Sephora. Focused on education and engagement, the collaboration will include co-created artistry content and unique in-person masterclasses, revolving around product innovation and beauty tips and tricks.

Sephora’s differentiating offer is its diverse selection of brands and products with its unique point of view on beauty, only selling brands they love and believe in. This new collaboration with Makeup by Mario, exclusively sold at Sephora, perfectly illustrates Sephora’s special culture of working with brands, building them, helping them grow and scale globally through a cross-functional and collaborative partnership.

“At Sephora, we are always focused on identifying the next beauty trends and inspiring fearlessness in our customers, whether it is product innovation or the arrival of promising new brands” said Priya Venkatesh, Global Chief Merchandising Officer. “Mario Dedivanovic is a true master of his craft and has a unique story with Sephora. He is a pioneer at the cutting edge of the beauty industry and a visionary who continues to forever alter and inspire the beauty sector. We’re thrilled to be working with him to create exclusive content and tutorials to inspire our community of beauty enthusiasts and help them become their own makeup masters.” she adds.

Mario Dedivanovic was hired as one of the original cast members of the Sephora team and began his career as a fragrance consultant and greeter at Sephora in the Flatiron District, New York, USA. Mario discovered a passion for makeup artistry after his first day when a woman asked for his help selecting a lipstick. He began experimenting with makeup and training more formally in makeup artistry. Mario has continued to grow as an artist and master of his craft, becoming an internationally renowned make-up artist and launching his own brand “Makeup by Mario” in 2020.

“Sephora has been integral to my growth as a makeup artist and brand founder. I am so honored and proud to partner with Sephora to celebrate 25 years of artistry and 5 amazing years of Makeup By Mario. I look forward to sharing my signature techniques with the world and hope it inspires everyone to achieve my looks at home. My goal is for everyone to feel their most confident and enhance their natural beauty. Come with us as we look to innovate, educate, and inspire the future of beauty.” comments Mario.

Mario will be traveling across Sephora markets including the US, UK, and Germany to host an exclusive series of in-person Masterclasses. These events will bring together creators and Sephora clients to experience Mario’s signature artistry up close.

Each Masterclass will build upon the last, offering deeper insights into Mario’s personal journey, professional techniques, and his vision for the future of beauty. Guests will gain firsthand access to his most coveted tips and tricks, while exploring the philosophy that defines his approach to makeup.

The tour kicks off on May 21st in Hamburg, Germany, celebrating the opening of Sephora’s newest store. Next stop: London on June 9th, followed by a final Masterclass in the US this September.

Stay tuned for more details and how to attend—this is one beauty experience you won’t want to miss.