HOB Salons Launches The Colour Club Subscription Service

Following the success of The Blow Dry Club, HOB Salons has launched a new initiative designed to maximise the client experience while encouraging loyalty and retention — introducing The Colour Club.

The Colour Club is a ground-breaking colour subscription service designed for clients who want consistently great colour, excellent value and added perks all year round.

Created for guests who regularly book root tints or semi-permanent glossing services, The Colour Club offers a fixed-price monthly colour service, removing uncertainty around cost while encouraging regular rebooking and stronger client loyalty. Each plan includes a monthly colour appointment plus a complimentary conditioning treatment and scalp massage worth £20, with additional benefits increasing across four subscription tiers, with discounts on products, services and salon gift cards. The higher the tier, the more the client receives.

The Colour Club runs on a simple monthly direct debit with no hidden fees and a minimum six-month commitment. Clients can book online, via the HOB app or directly with their salon team. Places are limited in each salon to protect service quality, and unused appointments do not roll over.

The Colour Club is just the latest game-changing initiative from industry pioneers, HOB Salons. CEO Natasha Grossman says: ‘At HOB Salons we believe in creating initiatives that improve the experience we offer our clients, while driving our business forward and providing a benchmark for the industry to follow. Initiatives like The Colour Club reinstate our commitment to remaining industry leaders in an increasingly competitive marketplace, while never losing sight of our main priority, our clients.”

The Colour Club Subscription Plans range from £55 per month (Essential) to £71 per month (Ultimate).