To mark the success of its bestselling Pro-Collagen Cleansing Balm, Elemis is swapping skincare counters for cake counters with a two-day bakery-inspired pop-up in London.
On 10 and 11 April, the brand is transforming Notting Hill Bakery at 283 Westbourne Grove into the Elemis Cleansing Café—a sensory space where skincare lovers can get hands-on with Elemis’s cult favourite cleanser while enjoying sweet treats and complimentary drinks.
Visitors will be invited to explore the entire Pro-Collagen Cleansing Balm range, including fan favourites like Rose and Green Fig, and the latest limited edition scent: juicy Black Cherry. In addition to product discovery, the experience includes Elemis EXPERT™ SkinLab consultations using a high-definition diagnostic camera, goody bags, and cleansing cuffs for the first 100 guests each day.
With over 5,500 five-star reviews and the top spot in facial cleanser sales according to Circana, the balm has become something of a skincare staple. This playful pop-up is the latest in a string of creative campaigns that have seen the brand blend real-world activations with digital buzz—most notably last summer’s CGI cleanser moment on London’s South Bank.
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