Elemis To Celebrate Cleansing Icon with Bakery-Style Pop-Up in Notting Hill

Written By Natalia Kulak

To mark the success of its bestselling Pro-Collagen Cleansing Balm, Elemis is swapping skincare counters for cake counters with a two-day bakery-inspired pop-up in London.

On 10 and 11 April, the brand is transforming Notting Hill Bakery at 283 Westbourne Grove into the Elemis Cleansing Café—a sensory space where skincare lovers can get hands-on with Elemis’s cult favourite cleanser while enjoying sweet treats and complimentary drinks.

Visitors will be invited to explore the entire Pro-Collagen Cleansing Balm range, including fan favourites like Rose and Green Fig, and the latest limited edition scent: juicy Black Cherry. In addition to product discovery, the experience includes Elemis EXPERT™ SkinLab consultations using a high-definition diagnostic camera, goody bags, and cleansing cuffs for the first 100 guests each day.

With over 5,500 five-star reviews and the top spot in facial cleanser sales according to Circana, the balm has become something of a skincare staple. This playful pop-up is the latest in a string of creative campaigns that have seen the brand blend real-world activations with digital buzz—most notably last summer’s CGI cleanser moment on London’s South Bank.

Featured
DCYPHER brings bespoke foundation technology to John Lewis Oxford Street
DCYPHER brings bespoke foundation technology to John Lewis Oxford Street

DCYPHER Beauty has launched at John Lewis Oxford Street, marking the brand's first physical retail location. The launch, which took place on September 8, gave customers the opportunity to experience DCYPHER’s patented AI-powered shade-matching technology in-store and have a completely bespoke foundation mixed and bottled in under two minutes.

Read more →
Dermalogica PRO enters UK medical aesthetics supply chain through MedFx partnership
Dermalogica PRO enters UK medical aesthetics supply chain through MedFx partnership

Dermalogica PRO has entered the UK medical aesthetics supply chain for the first time through an exclusive partnership with MedFx, which has been appointed the professional skin health brand’s official UK supplier. The agreement gives healthcare professionals access to Dermalogica PRO treatment packages, professional back-bar formulas, patient homecare and CPD-accredited education through a single medical aesthetics supplier.

Read more →
Margaret Dabbs London expands Harrods presence with clinic relaunch
Margaret Dabbs London expands Harrods presence with clinic relaunch

Margaret Dabbs London has expanded its presence at Harrods, relaunching its treatment offering within The Wellness Clinic on the fourth floor and securing a new standalone retail listing on the fifth floor.

Read more →
BTL establishes new laser division and introduces EXOLASE ONE
BTL establishes new laser division and introduces EXOLASE ONE

BTL has established a dedicated laser division and introduced EXOLASE ONE, a facial rejuvenation platform based on fused erbium laser technology.

Read more →
Treatwell launches AI Receptionist to handle salon calls and bookings
Treatwell launches AI Receptionist to handle salon calls and bookings

Treatwell has launched an AI Receptionist designed to answer salon phone calls, manage appointments and reduce the amount of time beauty professionals spend on administrative work. The new subscription tool works with a salon’s existing Treatwell calendar and can answer calls during opening hours, overnight or whenever the team is unable to pick up. Salons can forward their existing number permanently or only when the line is busy, at weekends or outside normal working hours. Using information supplied by the salon, including its treatment menu, staff profiles, opening hours and frequently asked questions, the AI Receptionist can respond to common enquiries and check live appointment availability. It can suggest alternative times or team members before adding, rescheduling or cancelling appointments directly in the calendar and sending confirmation to the client by text.

Read more →
Skin Rocks expands into Europe with exclusive Douglas partnership
Skin Rocks expands into Europe with exclusive Douglas partnership

Skin Rocks by Caroline Hirons is expanding further into Europe through an exclusive retail partnership with Douglas. The rollout began in Poland on 4 September, with Germany, Austria and Switzerland set to follow during autumn 2026. The complete Skin Rocks collection will be available through Douglas online and in selected stores, giving customers the opportunity to discover the range both digitally and in person.

Read more →
Natalia Kulak
Previous

Shopping Gets a Makeover with Sephora Quiet Hours
Next

Soho Farmhouse Introduces Omorovicza Treatments