Curlsmith Launches "It's a Curl's World Campaign"

Curlsmith, the leading curl care brand trusted by millions of curlies worldwide, is proud to unveil its latest campaign and brand refresh: “It’s a Curl’s World. ” More than just a tagline and visual update, this open invitation for everyone with waves, curls, coils, and kinks to celebrate their natural hair with renewed confidence, clarity and community.

At the heart of the campaign is a newly reimagined website experience-designed to guide, inspire, and educate curlies at every step of their hair journey.

“It’s a Curl’s World” introduces a fresh visual identity while staying true to what matters most: the same clean, high- performance formulas curlies already know and trust.

Curlsmith has simplified the routine based on consumer feedback focusing on a 4 step method that makes it easier to shop and achieve the desired results for effortless styling. Pick your essential wash routine based on your needs (moisture, anti-frizz, strength or volume), starting with Step 1: Shampoo, Step 2: Conditioner and Step 3: Leave-In to get the right foundation for your curls and follow with your styler of choice, now classified based on preference of hold level or format; cream, mousse, gel or spray. And finally if you need that little bit of extra love, there is a comprehensive treatment range for specific needs.

Vicky Metcalfe, Curlsmith Senior Marketing Director, says, “This packaging and range refresh was an answer to feedback we received from our curl community. Following our launch in 2018, we had rapid growth and built significant innovation which resulted in us having lots of ranges which were getting complicated to shop. You shouldn’t need a PhD to figure out your curl routine, so we wanted to make things simpler for everyone with any type of curl, coil or wave, to enjoy their curls and unleash their curl confidence. And as a celebration of the journey that curlies go on, to be happy with their curls, we launched “It’s a Curl’s World” campaign. We want to hear from the community about their journey, whether it’s at the start and you’re still confused, or a curl champ, nailing it, we’re here to help you at Curlsmith. ”

Whether you're just starting your curly journey or refining your routine, Curlsmith is your trusted partner in embracing and enhancing your natural hair.