Being Haircare Launches into Superdrug
Haircare is getting a major shake-up with the launch of Being Haircare, a new, community-led brand designed to simplify hair routines for every hair type. Landing exclusively at Superdrug, Being is on a mission to eliminate the confusion in haircare with tailored, effective solutions at an accessible price point.
Unlike traditional haircare brands that cater to a narrow range of hair types, Being Haircare provides a one-stop-shop for all textures, types, and concerns. Whether hair is curly, coily, fine, flat, or frizz-prone, Being’s carefully developed formulas are designed to work with natural hair tendencies rather than against them.
The brand was created to address a gap in the market where many consumers struggle to understand their true hair needs due to one-dimensional product offerings or overly complex routines. Being Haircare simplifies the process with customisable solutions, all dermatologically tested, sulfate-free, silicone-free, and formulated with ethically sourced ingredients.
Each Being Haircare product is infused with naturally derived active ingredients that tackle specific concerns. The hero formulas launching at Superdrug include:
Nourish + Shine Daily Clean Shampoo & Conditioner – An everyday solution designed for all hair types, enriched with Shea Butter and Aloe Extract to hydrate and enhance shine.
Mega Shine Hydrating Hair Mask – A deeply moisturising treatment to restore hair health and lock in moisture.
Major Shine Hydrating Leave-In Conditioner – A lightweight, multi-tasking leave-in to boost shine, soften strands, and protect against heat damage.
Big Hair Volumizing Shampoo & Conditioner – A body-boosting formula with Avocado Oil and Macadamia Oil for those with fine or flat hair looking for lift.
All products are Leaping Bunny approved, cruelty-free, and free from parabens and phthalates, ensuring that they meet the highest ethical standards while delivering salon-quality results at home.
Being Haircare encourages customers to mix and match products to build a tailored routine that aligns with their specific hair needs. By moving away from a one-size-fits-all approach, the brand empowers individuals to embrace their natural texture with confidence.
Being Haircare is now available at Superdrug, in-store and online. For more information, visit www.superdrug.com.
UK-based regenerative aesthetics company DermaFocus is expanding into the UAE and Australia, taking its professional product portfolio and practitioner education model into two new international markets. The move follows sustained growth across the UK and Ireland and represents the first phase of a broader global expansion strategy, with further territories planned as DermaFocus develops its international presence. Healthcare professionals in the UAE and Australia will gain access to selected products from the company’s regenerative aesthetics portfolio alongside clinical education, training and practitioner support.