SYNC Beauty Launches in the UK

A new name is making waves in the UK beauty space: Sync Beauty, a conscious cosmetics brand with a tightly curated trio of lip care products. With an emphasis on sensory experience, clean formulations, and modern design, Sync Beauty is setting out to change the way we think about everyday lip rituals.

The debut range includes three core products, each formulated to deliver effective results with a skin-first, ingredient-led approach. The Matcha Lip Scrub gently exfoliates using coarse sugar and nourishing botanical butters, helping to smooth and soften dry or flaky lips. It’s designed to be a twice-weekly reset for the lips, leaving them prepped for hydration or colour.

Next in the ritual is the Lip Balm, a daily essential that combines plant butters with vegan squalane, vitamin E, and a natural vanilla scent. Designed for all-day moisture and comfort, it comes in a sleek aluminium tin that mirrors the brand’s minimal aesthetic while being recyclable and travel-friendly.

Rounding out the launch are the Tinted Lip Oils, available in three shades: Morning Yoga, Coffee Break, and Sunset Kiss. These sheer, buildable tints glide on with a non-sticky feel, offering a subtle wash of colour while caring for the lips with raspberry seed oil and ginger root extract. The shades are soft, wearable, and flattering across a range of skin tones.

Each product in the collection has been formulated with care, focusing on clean, functional ingredients and a sensorial application that encourages users to slow down and connect with their routine. Produced in small batches and designed to evolve with cultural trends and community feedback, Sync Beauty's launch is less about overhauling your beauty routine and more about enhancing what already works.

Available now at syncbeauty.com, the brand’s first collection offers a fresh approach to lip care—thoughtful, elevated, and easy to love.