A new player has entered the UK beauty space—meet Sync Beauty, a wellness-meets-skincare brand that’s doing things a little differently. With a philosophy rooted in rhythm and routine, Sync is here to support skin health in harmony with your day-to-day life, not in competition with it.

SYNC Beauty, co-founded by beauty enthusiasts Kateryna Fistal and Anne Zloch, is set to debut in the UK in February 2025. The brand aims to celebrate inherent beauty and inner harmony through a range of natural lip care products.