LOVENOTES Pink Woods by Ariana Grande
Global superstar artist Ariana Grande, in partnership with Luxe Brands, takes her fragrance portfolio to the next level with LOVENOTES, a personally crafted and exclusive collection.
Grammy winning singer, songwriter and actress Ariana Grande is set to captivate the world once again with the thrilling launch of her all-new (and first-of-its-kind) multi-fragrance collection. Embark on an enchanting olfactory journey as Ariana Grande reveals LOVENOTES, a boundary-transcending set of unique scents, available in exclusive releases across different regions.
These fragrances are a tale of romance, seduction, and intoxication. Each scent is a love letter from Ariana to the world, conveying timeless and evocative messages of passion and affection. In a whimsical campaign centred around writing love notes, Ariana Grande invites you to discover how fragrance is the ultimate and universal love language.
“I’m so excited for the launch of this fragrance collection that is so incredibly unique for me.” says Grande. “It is more expansive and bold than anything we have ever done and I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent.
“Each of these stunningly crafted scents have been designed to evoke the many different moods and phases of Love. It is a celebration of love and intimacy of all beautiful kinds: romantic love, platonic love, self love. People from around the globe will be able to experience these little, unique, bottled messages of Love and know that somewhere else, not too, too far away, others are also feeling the whimsy of love, in their own individual way, while enjoying their own delicious and magical scent. I love how unifying this collection and drop feels and I hope it makes us all feel a little bit closer. This collection is a true love letter to all my fans out there, even the ones that are too far away to hug at this moment!”
“With over a decade of developing and creating iconic fragrances together that have resonated with consumers around the world, we were inspired to push the boundaries with a unique approach to this launch.” explains Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands. “Ariana is considered amongst an elite class of perfume innovators and this collection personifies Ari’s passion and love for fragrance and creating beautiful products for her fans.”
Captivating and instantly alluring, this fragrance opens with sparkling notes of Italian Bergamot making the fragrance bright and inviting. A divine woodiness comes from both the back and heart and is wrapped in alluring Vetiver and Lotus Flower. A beautiful blend of Tonka Bean and Cashmere Woods shines with a subtle hint of Cotton Candy, creating an unexpected addicting yet unforgettable signature. The collection includes:
LOVENOTES by Ariana Grande is a personal endeavour to make scent the ultimate and universal love language. This collection was created in collaboration with esteemed fragrance houses; Robertet and International Flavors and Fragrances.
Ariana Grande has teamed up with acclaimed photographer and director Carljin Jacobs for a whimsical and iconic approach to the LOVENOTES story. Through Jacobs’ visionary lens, Ariana transports us into a realm where romance and playfulness intertwine. The imagery, both captivating and otherworldly, captures Ariana Grande in moments of carefree fun, evoking a sense of magical spontaneity in a world of pink light, heart shapes, romantic swings, and silken rose beds. In the film, Ariana Grande cheekily crafts each LOVENOTE, pulling our heart strings from paper to stamp to post with a playful and magical worldwide send off in the end.
Available at Boots, Superdrug, The Perfume Shop, The Fragrance Shop and John Lewis.
