Brunello Cucinelli Expands Incanti Poetici Collection

The House of Brunello Cucinelli has exclusively at Harrods, unveiled three new fragrances enriching the Incanti Poetici collection: Segreto, Silenzio, and Ricordo. Available as a worldwide exclusive at the iconic London Department store until 31 January 2026, these creations are opening up a new chapter in the brand’s olfactory journey, a story that began in 2023 in collaboration with EuroItalia.

This exclusive preview forms part of a major presence by the Solomeo Fashion House inside Harrods during the festive season, presented through a dreamlike, visionary concept designed to express the very heart of the Cucinelli philosophy in the centre of London. As part of this project, a full window takeover is planned, with six windows dedicated to the fragrances, along with an evocative installation inside the store. This special unveiling of the new fragrances will precede the official launch in European and American markets, scheduled for March 2026, before progressively expanding to all markets worldwide.

The three new fragrances unfold like olfactory poems, intimate, contemporary interpretations of Italian grace and harmony. Noble and quietly powerful, they encapsulate rare emotions, shaped around sublime, meticulously selected ingredients. In every nuance, one can sense the philosophy of life and beauty that has always inspired the Brunello Cucinelli universe: the dream of a natural and profoundly human form of elegance.

The Incanti Poetici line is defined by its genderless spirit and its aim to transform perfumery into a refined dialogue between poetry, nature, and the human soul. It is an invitation to rediscover authentic beauty through notes that have the power to carry the wearer on a unique emotional journey.

Brunello Cucinelli within Harrods Beauty Hall

Brunello Cucinelli and EuroItalia are renewing their collaboration under the banner of shared values: a deep respect for raw materials, seamlessly combined with a commitment to innovation, a constant pursuit of artisanal excellence, creativity and an unwavering attention to detail.

The Three New Scents are:

SEGRETO by Alberto Morillas

The unmistakable citrus and floral scent of Calabrian bergamot blends with the rounder, velvety aroma of Sicilian yellow mandarin, sweet and juicy, adding a sunlit, vibrant touch.

At the heart of the fragrance Orange blossom, pure and radiant, unveils itself with its floral grace. An accord born from the encounter between neroli essential oil - fresh and floral - and orange flower absolute, which is sweeter and more fruity. Paraguayan petitgrain, extracted from the leaves and twigs of the same plant, brings a subtly woody freshness, elegantly balancing the floral delicacy.

In the enveloping and sophisticated base, Sandalwood, with its warm, creamy notes, imparts a velvety softness, while Siam benzoin adds a precious amber nuance.

Alberto Morillas comments “I imagined the scent of an orange grove on a day full of light. It’s morning, the sun is already high, and the sky is clear. This perfume is born from that suspended moment, from that luminous calm Segreto is a tribute to light, simplicity, and the most precious ingredients of perfumery; an invitation to slow down and savour the generous, hidden beauty of nature.”

SILENZIO by Jordi Fernández

The brightness of Italian bergamot intertwines with the golden preciousness of Saffron and the spicy liveliness of Cardamom, giving life to a noble creation, silently powerful.

At the heart, the exclusive Salted caramel accord envelops a lively Cinnamon with soft sensuality, while a delicate Oud and a mysterious Ylang ylang add depth to the olfactory tale.

The base, soft and sensual, reveals the velvety caress of Vanilla and Musk, enriched with amber nuances that leave a warm and enveloping sensation on the skin.

Jordi Fernández shares “For this creation, I was inspired by the natural force that fosters the fusion between man and nature. My goal was to celebrate the harmony of precious and radiant elements, capable of evoking a unique sensory experience, in which every note and every nuance intertwines to give life to a creation that not only stimulates the senses but also invites reflection on how essential it is to preserve and enhance our connection with the environment. The fragrance thus becomes a tribute to the wonder of nature and to our ability to appreciate it and integrate it into our daily lives.”

RICORDO by Jordi Fernández

With authentic elegance, the fragrance opens with spicy top notes, where the liveliness of Coriander seeds blends with bright and vibrant accents, creating kaleidoscopic nuances that captivate and seduce from the very first moment. Akigalawood, with its contemporary woody strength, contrasts with the velvety purity of Jasmine sambac absolute and the creaminess of Coconut, creating a subtle balance between intensity and delicacy. In the base, the warm and enveloping notes of Indonesian Patchouli coeur and Cedarwood blend with the sensual sweetness of Vanilla and the sophisticated touch of Cashmeran, creating a deep, exclusive and memorable sillage.

Jordi Fernández adds “This fragrance was born from the desire to capture the essence of an elusive memory, transforming each note into a reminder of a time when the simplicity and beauty of life were felt with greater intensity. Through an olfactory play, the perfume invites us to rediscover the purity of childhood, awakening in us a sense of wonder and nostalgia that reconnects us to a deep bond with our inner self and with the world around us.”

The three novelties of the Incanti Poetici collection - Segreto, Silenzio and Ricordo - are available exclusively worldwide at Harrods until January 31, 2026.