Sassoon’s year-long ‘Future Creatives’ initiative is a pioneering program designed to inspire and develop the next generation of talent within the brand. Created exclusively for the Sassoon team, this initiative provides an unparalleled opportunity for aspiring creatives to refine their skills, expand their knowledge, and prepare for future roles within the esteemed international creative team.

Jan Arnold, co-founder and style director of CND, has announced her departure from the company after a remarkable tenure that transformed the nail care industry. Arnold co-founded CND in 1979 alongside her father, Dr. Stuart Nordstrom, and her brother, Jeff Nordstrom. Under her visionary leadership, CND introduced groundbreaking products and techniques, including the first-ever nail liquid and powder enhancement system, Shellac Brand 14+ Day Nail Color, and the VINYLUX Weekly Polish System, setting new standards in nail artistry and care.​

iSMART Developments has achieved yet another groundbreaking milestone in the skincare and aesthetic device industry. The company's innovative LED device, décoLITE, is the first and only FDA 510(k)-cleared product specifically indicated for the treatment of wrinkles in the décolletage area. This FDA clearance cements iSMART Developments' position as a leader in advanced, non-invasive anti-ageing technologies. 

The #SKPCollective 2025 programme, in its eighth year, welcomes applications from UK & Northern Ireland based stylists working in Schwarzkopf Professional salons. The fabulous initiative nurtures the next generation of social superstars, providing them with incredible opportunities to showcase their talent and creativity. From working on professional shoots, gaining exclusive access to major industry events like Salon International and prestigious shows such as London Fashion Week, these rising stars gain invaluable exposure.

Sweet Squared, home to leading professional nail, hair, and beauty brands, has unveiled its brand-new loyalty programme, Sweet Hearts. Designed to reward and celebrate beauty professionals, Sweet Hearts is all about spreading Sweet Squared’s patented Love and Respect philosophy, giving customers exciting treats across Nails, Hair, and Beauty.

Wella Professionals, the No. 1 Salon Color Brand in the World*, is excited to continue to expand its roster of renowned Global Ambassadors with the addition of celebrity hairstylist Nikki Lee. Her roster of celebrity clients reflects her exceptional artistry and trusted reputation, with A-list names such as Selena Gomez, Emma Roberts, Sophia Bush, Hilary Duff, Paris Jackson, Jennifer Love Hewitt, and Sarah Hyland.

Huda Beauty has announced its launch on Beauty Bay, the leading online beauty destination for beauty lovers, making its products more accessible than ever for their global community.

British dermatological skincare brand, Medik8, renowned for clinically proven age-defying skincare continues to build and expand its global community of affiliated experts. On-boarding Dr. Divya Shokeen, who will join Dr.Dendy Engelman, Dr. Bibi Ghalaie, Dr. Ewoma, serving as the brand's US Ambassador as they continue to experience exponential growth in America.

OLAPLEX, the pioneer of bond-building haircare, is entering a new era with a sharpened focus on foundational hair health and stylist-led innovation. With a decade of category-defining science behind it, the brand’s refreshed identity reflects its commitment to long-term hair wellness, evolving beyond repair to provide a holistic approach to strengthening and maintaining hair health.

Wildsmith is taking a bold step towards sustainable beauty with the launch of its 100% home compostable packaging, developed in collaboration with Shellworks, an industry leader in biodegradable materials.

Thérapie Clinic, the leading name in aesthetic treatments and laser hair removal, has unveiled its bold new campaign, ‘Your Bush, Your Rules’, designed to empower self-expression and personal choice. With a clear focus on Gen Z values of authenticity, inclusivity, and autonomy, the campaign aims to position laser hair removal as a modern tool for confidence and individuality.

Accor has announced the release of a new white paper that will shape the future of the hospitality industry, ushering in a new era of spa and wellness design. Making Waves: Rethinking Spa and Wellness Design for a Modern Era shares the priorities for well-being that Accor believes are most relevant now and how the global hospitality group is advancing innovative ways to deliver wellness through its unrivalled portfolio of global hospitality brands. The thought-provoking report leverages the insights, predictions and analysis garnered from a symposium held by Accor’s Global Well-being, Strategy, Design, and Development team, and features perspectives from Accor specialists and renowned industry experts around the world. Based on this collaborative forum, Making Waves, the white paper, explores the future of the wellness industry while touching on key consumer shifts and trends.

On Thursday, 20th February 2025, Granado, Brazil's oldest perfumery, hosted an exclusive industry dinner to commemorate its partnership with the Royal Academy of Arts. The event celebrated the ongoing 'Brasil! Brasil! The Birth of Modernism' exhibition, which Granado proudly sponsors.

Myndstream, a leading provider of therapeutic audio solutions, has announced a strategic partnership with Gharieni Group, global pioneers in innovative wellness technologies. This collaboration aims to push the boundaries of touchless wellness, combining Gharieni’s state-of-the-art treatment beds and equipment with Myndstream’s expertly curated music and personalised audio strategies.

In an exciting new chapter for two industry powerhouses, HOB Academy has taken up an exclusive 12-month residency at the Wella World Studio in Central London. This dynamic partnership between HOB Academy and Wella Professionals brings together two award-winning brands, united by a shared commitment to innovation, creativity, and world-class education.

Rodial is marking its 25th anniversary with an immersive experience celebrating the brand’s journey and unveiling their latest innovation, the Dragons Blood Water Serum. Taking place over two days, this exclusive event allows beauty enthusiasts - for free - to step inside the world of Rodial, exploring the brand’s evolution and the science behind its cutting-edge skincare.

Hindustan Unilever Limited (HUL) has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist.

Leading global skincare brand Guinot are exclusively sponsoring the forthcoming BABTAC launch of the T.I.M.E. Scotland Initiative at the Scottish Parliament on 5th March 2025.

Huda Beauty, the globally acclaimed cosmetics brand founded by makeup artist and entrepreneur Huda Kattan, is set to open a new beauty counter at Harrods on Tuesday, February 18th, 2025. This exciting addition will offer beauty enthusiasts access to the brand's iconic products, including the latest Blush Filter Liquid Shade Extensions, available for in-store purchase upon launch.