Benefit Cosmetics has officially opened Club Bounce, a dynamic basketball-inspired pop-up experience in central London, celebrating the launch of its latest innovation, BADgal Bounce Mascara. Taking place at Noho Studios, 46 Great Titchfield Street, W1W 7QA, the interactive activation merges sport and beauty, offering visitors a fun, immersive way to explore Benefit’s newest mascara.

Benefit, the UK’s #1 Prestige Brow Brand, is excited to announce the return of their Bold is Beautiful philanthropy programme this May.