Townhouse Unveils Festive Edit

Townhouse is dialling up the seasonal glamour this year with a new Festive Nail Art Collection that leans into quiet luxury rather than novelty sparkle. The trio of designs pairs luminous finishes with considered detailing and is designed to sit seamlessly alongside the brand’s freshly launched Flawless Collection of gels and polishes, now available in all Townhouse locations and online.

The new looks land just in time for the party season and are intended to feel grown up and polished rather than overtly themed. Explaining the creative direction behind the line up, Founder and Creative Director Juanita Huber Millet says:

“I wanted this festive collection to feel like the essence of modern luxury, subtle, refined and full of quiet sparkle. Inspired by the mood of the season, each look can be tailored to your personal style with a change in base colour or accent jewel. The result: a collection that feels personal, polished and effortlessly festive.”

The collection centres around three nail art designs that can be worn as shown or customised with alternative base shades and accents. Garnet Glow reworks the French manicure in a deep, burgundy cherry tip over Townhouse’s Milkshake base, finished with golden stars and diamantes. It is intended as the choice for those who like a classic red for December but want a more editorial, elongated finish.

Sugarplum takes a softer route, pairing a Milkshake base with a crisp Meringue tip, then dusting the nails with delicate stars and pearls. The effect is almost bridal in its softness, but with the option to swap in a favourite festive shade for clients who want something more playful.

For those who prefer shimmer over high contrast, North Star blends Strawberry Milk and Glazed Marshmallow to give a subtle, dimensional base that catches the light without feeling glitter heavy. Silver stars and diamantes complete the look, although the design has been created so that clients can retain a neutral base or introduce a bolder hue without losing the overall balance.

All three designs are offered as a 30 minute add on to any gel manicure across Townhouse salons from 11 November to 1 January, with prices starting from £22 subject to local pricing. As with the rest of the menu, the Festive Nail Art Collection is delivered under the brand’s Flawless Finish Guarantee, with an emphasis on precision application and a long wearing result.

The launch doubles as a showcase for the Townhouse Flawless Collection, a new edit of refined, high shine polishes and gels that underpin the festive looks. Alongside the salon colours, the brand has introduced limited edition holiday gift sets which bring together complementary shades and nail care essentials. Curated to be wrapped and put straight under the tree, they are pitched as an easy option for beauty lovers who already treat Townhouse as a regular ritual.

Now established as one of Europe’s fastest growing beauty brands, Townhouse continues to expand its footprint with more than 40 locations across the UK and the US, from London, Manchester and Bristol to New York and Los Angeles. Known for its design led interiors, collaborations with luxury fashion and beauty houses and a strong focus on hygiene and training, the brand has become a reference point for premium nail services.