spabreaks.com Acquired by Excalibur Group

Excalibur Group has acquired Spabreaks.com, one of the UK’s largest spa booking platforms, in a move that expands the e-commerce group’s presence in wellness and leisure. Financial terms were not disclosed.

Excalibur, owned by private equity firm Exponent, operates consumer brands including Wowcher, LivingSocial and 5pm. The company said Spabreaks.com will continue to trade under its existing name, with the current management team remaining in place.

“It's been a fantastic 18-year journey for the Spabreaks.com brand and for me personally, as we’ve gone from a start-up to becoming a household name. Excalibur Group and its well-known brands will bring huge tech expertise, an extensive database of consumer clients to our website and unrivalled Martech experience to the Spabreaks.com family. The investment will help us build on our success to date and accelerate growth whilst very much continuing to stay true to the legacy of the brand and its founding mission statement – championing the spa and wellness industry, and making spas more accessible to all. This has always been and remains a core part of our identity.” commented Abi Selby, founder of Spabreaks.com.

The acquisition is part of a wider strategy to deepen Excalibur’s offer in experiences and services, alongside its discount and voucher platforms. Spabreaks.com partners with more than 500 spa destinations and arranges experiences for up to 6,000 people each week. The acquisition follows sustained consumer demand for short breaks and wellness-led leisure, a trend that has seen deal and marketplace operators broaden into higher value experiences. Neither company has indicated any immediate changes to partner relationships or customer bookings, and no regulatory issues have been flagged.